Strategic Regional Account Manager

Suntory Beverage & Food GB&I; Uxbridge; On-site; GBP 42,000 - 66,000; Full time

Job summary

Suntory Beverage & Food GB&I is seeking a Regional Account Manager to support and grow customer relationships across UK regions in partnership with the national accounts team.

You will manage a multimillion-pound portfolio, negotiate joint business plans, and work with supply chain and field teams to drive brand impact. This is a commercial, fast-moving role within a company committed to Growing for Good.

Qualifications

• Bachelor’s degree or equivalent.
• Proven sales-related experience, preferably in FMCG or field sales.
• Strong understanding of account manager/buyer relationships.
• Proven ability to build and sustain customer relationships.
• Financial numeracy and ability to develop robust commercial proposals.
• Proficiency in Excel and IT systems.
• Commercial acumen and understanding of FMCG market dynamics.
• Experience in negotiating joint business plans.
• Knowledge of both wholesale and retail sales channels.
• Advanced skills in data analysis and customer performance review.

Responsibilities

• Support and develop customer relationships in cooperation with the national accounts team at a regional level.
• Sell Suntory products and commercial plans within the region, managing a portfolio estimated at £5M+ per region.
• Negotiate Joint Business Plans with selected customers to maximize commercial opportunities.
• Manage all customer-related administration including promotional proposals, invoicing, debt management, and data analysis.
• Execute the Suntory Commercial Plan regionally, collaborating with supply chain and field teams to ensure stock availability and brand impact.
• Develop and implement annual customer plans with the national account team to meet and exceed volume, net sales, and gross profit targets.
• Forecast volume and working spend aligned with commercial calendar and customer activation plans.
• Review and analyse customer performance monthly against plans and prior year results.
• Balancing multiple accounts with diverse customer needs and expectations.
• Coordinating execution across wholesale and retail channels to maximize brand presence and sales.
• Managing financial accuracy and forecasting in a dynamic commercial environment.
• Navigating complex customer relationships and negotiating joint business plans.
• Ensuring alignment with the national account team and wider commercial team while responding to market dynamics.

Skills

Sales experience

FMCG knowledge

Account management

Data analysis

Excel proficiency

Negotiation skills

Wholesale & retail

Customer relationships

Education

Bachelor’s degree or equivalent

Tools

Excel

IT systems

Job description

Suntory Beverage & Food GB&I is seeking a Regional Account Manager to support and grow customer relationships across UK regions in partnership with the national accounts team.

You will manage a multimillion-pound portfolio, negotiate joint business plans, and work with supply chain and field teams to drive brand impact. This is a commercial, fast-moving role within a company committed to Growing for Good.