North & Scotland Area Sales Manager

Electrorad Ltd; Winlaton; On-site; GBP 42,000 - 65,000; Full time

Job summary

Electrorad Ltd in the North of England & Scotland seeks an experienced Area Sales Manager to grow our network of distributors, installers and end customers. You will visit sites, demonstrate products and present the benefits of Electrorad heating solutions.

The role requires travel, strong relationship-building, and a proven track record in field sales within heating, HVAC or electrical sectors. You will report on sales performance and forecasts, working closely with marketing and customer

Qualifications

• Proven field sales experience within heating, HVAC, electrical products, or building services.
• Strong relationship-building and account management skills across distributors, installers, contractors and specifiers.
• Confident communication, presentation and negotiation abilities with a solution-based selling approach.

Responsibilities

• Visit existing and potential clients to grow the territory.
• Conduct product demonstrations and present Electrorad heating solutions.
• Negotiate pricing within company guidelines and prepare accurate quotes.
• Provide regular reporting on sales performance, pipeline, and forecasts.

Skills

Field sales

Territory management

Business development

Relationship-building

Negotiation

CRM/sales reporting tools

Communication

Education

Sales, Business, or related field

Tools

CRM software

Job description

Company Description

Electrorad is a leading UK electric heating company specializing in energy-efficient electric radiators and heating systems. The company sources top-performing electric heating products from international partners and also manufactures solutions in the UK. Electrorad is the exclusive supplier of the Digi-Line, Aeroflow, Thermastore HHR, Accorto, Contract Panel Heater, Smartpanel Heater and Designer Panel Heater ranges. The business focuses on delivering reliable, modern heating solutions that meet performance, efficiency, and design expectations. Team members join a growing company with a strong presence in the electric heating market and recognised specialist product lines.

Role Description

This is a full-time, Area Sales Manager role covering the North of England & Scotland. The Area Sales Manager will be responsible for managing and growing sales across an assigned territory, developing relationships with distributors, installers, contractors, and end customers. Daily activities include visiting existing and potential clients, conducting product demonstrations, and presenting the benefits of Electrorad’s heating solutions. The role also involves identifying new business opportunities, following up on leads, negotiating pricing within company guidelines, and preparing accurate quotes. The Area Sales Manager will monitor market trends and competitor activity, provide feedback to internal teams, and collaborate with marketing and customer service to ensure a consistent and high-quality customer experience. Regular reporting on sales performance, pipeline, and forecasts is expected.

Qualifications

• Proven experience in field sales, territory management, or business development, ideally within heating, HVAC, electrical products, or building services.
• Strong relationship-building and account management skills, with the ability to engage distributors, installers, contractors, and specifiers.
• Confident communication, presentation, and negotiation abilities, with a focus on solution-based selling.
• Comfort with planning routes, managing a sales pipeline, and using CRM or sales reporting tools.
• Basic technical understanding of heating or electrical systems, or the ability and willingness to learn product specifications quickly.
• Self-motivated, organised, and able to work independently while collaborating effectively with office-based teams in Leeds.
• Valid driving license and willingness to travel regularly within the designated area.
• Experience in the UK building, construction, home improvement or electrical wholesaling sector is advantageous.
• Relevant education or training in sales, business, or a related field is beneficial but not mandatory.