New Business Manager

ITV; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

An exciting opportunity has arisen for a New Business Manager in ITV’s Commercial Sales team. You will be crucial in generating revenue and building relationships within the TV and digital advertising landscape, articulating ITV's unique offerings to a diverse range of clients. This role offers the chance to innovate and lead strategies that enhance ITV's market presence.

Qualifications

• Experience in TV Sales/Trading/Buying/Planning (minimum criteria).
• Strong commercial awareness and consultative approach to work.
• Capacity to develop stakeholder relationships internally and externally.

Responsibilities

• Generate sales for ITV by developing strategies to convert brands.
• Partner with clients to drive revenue on video platforms.
• Collaborate with internal teams to enhance sales material.

Skills

TV Sales/Trading

Consultative approach

Commercial awareness

Analytical reporting

Relationship building

Job description

Workplace: White City, London

The team

ITV connects with millions of people every day, makes content they can't get enough of and reflects and shapes the world we live in.

Our vision is to be More than TV, building upon ITV’s unique and winning combination of creativity and commercial strength, driven by investment in data and technology. Our ITV Commercial team is responsible for bringing in the c.£1.9bn worth of advertising that funds ITV's programming.

ITV is adapting its strategy to reflect the dynamic, global market for TV by being a digitally led entertainment and media company that creates and brings brilliant content to audiences, wherever, whenever and however they choose.

The role

We have an exciting opportunity for a New Business Manager to join our Commercial Sales team on a Maternity cover basis in London.

As New Business Manager, you’ll play a key role in generating sales for the ITV Commercial team. You will be an ambassador for ITV and the TV market; developing, articulating and selling ITV’s complete offering via linear and digital with an emphasis on driving ITV brand count.

Working with both clients and media agencies, you will gain insights into a brands marketing plans and advise on appropriate ways TV / BVOD/ ITV & YouTube can help resolve marketing challenges.

Reporting to the Trading Controller and Lead New Business Manager, you’ll create, define and execute an ongoing business plan to identify, approach and ultimately convert brands to ITV.

Key responsibilities

Alongside the above, you’ll also have responsibility for:

• Partnering with our customers to drive revenue by converting brands active anywhere including on video but not carried by ITV and attracting new advertisers’ investment across our Linear and VoD platforms.
• Identifying new brands/clients and determining the correct approach to successfully convert into new business.
• Develop strong working relationships with key influencers in Media & Digital agencies (senior management, planners, data, digital buyers) and Creative agencies to develop clear strategies to drive new and creative income into ITV`s VOD and multi-platform offerings.
• Conduct introductory as well as on-going insight sessions for agencies and clients, collaborating with ITV’s existing resource to enhance our existing proposition.
• Work with ITV’s research and data teams to demonstrate the value of ITV investment for media plans.
• Evolve existing trading models and create bespoke and relevant trading solutions in order to achieve sales targets.
• Work with key stakeholders across the ITV business (e.g. technology, online, sales ops, planning and strategy teams) to develop and enhance our sales material and products.
• Work with Client Direct, VOD, Data and Content teams to help align to commercial requirements and ITV Online Ad Operations to ensure delivery of all campaigns where relevant.
• Use analytics and/or other reporting to identify possible targets.
• Liaise with internal marketing to ensure we have relevant sales materials to effectively convert identified business opportunities.
• To have knowledge of the UK Broadcast and Digital markets including key areas of regulation including CRR.
• Cultivate an understanding of current ITV opportunities for new and lapsed advertisers and how to leverage these opportunities.

Skills you’ll need (minimum criteria)

• Experience of working within TV Sales/Trading, TV buying/ Planning
• Consultative approach to your work - ability to develop key stakeholder relationships both internally and externally.
• Comprehensive knowledge of the market and strong commercial awareness

Other things we’re looking for (key criteria)

• Track record in developing and maintaining good working relationships with clients and other stakeholders to ensure that they have confidence in your judgement.
• Be tenacious and commercially hungry to spot opportunities, selling both proactively and reactively.
• Entrepreneurial spirit to identify target brands and work up appropriate solution
• Well organised with excellent administration skills.
• Proven experience in handling difficult conversations and/or negotiations.
• Ideas-focussed with creative, commercial solutions.
• Strong insight into understanding agency and client motivations/challenges/opportunities.
• Good analytical reporting and attention to detail.
• Confidence to challenge the norm, not be risk averse and break new ground.
• Be curious about the wider world of media, business, brands and consumers.