National Sales Manager

Elite Consultancy Network; West Midlands; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Company car

Company pension

Phone

Laptop

22 days holiday

Product training

Job summary

Elite Consultancy Network is seeking a National Sales Manager to lead new and used machinery sales across the UK from a Midlands base. You will manage a small sales team, drive new business, close key accounts, and deploy a structured process using CRM and AI tools.

The role offers a substantial base salary with commission, OTE over six figures, a company car, pension, 22 days holiday and full product training.

Qualifications

• Proven track record in capital equipment sales across crane, construction plant, powered access or related sectors.
• Experience leading or mentoring a small sales team.
• Strong process discipline and fluent use of CRM systems and AI tools.
• Full UK driving licence and willingness to travel nationwide.

Responsibilities

• Drive new business proactively across new and used machinery sales, identifying and developing opportunities.
• Lead, coach and manage a small sales team, setting clear targets and holding the team accountable to them
• Take personal responsibility for key accounts and high‑value deals, staying directly involved in the sales process
• Build and maintain a structured, process‑driven approach to sales management, using CRM systems to track leads, opportunities, customer history and follow‑ups
• Develop and execute a sector and territory plan to grow market share across construction, industrial and specialist sectors.

Skills

Capital equipment sales

Team leadership

CRM proficiency

Travel readiness

Tools

CRM systems

AI tools

Job description

Location: Ideally Midlands Based, Covering the UK

Salary: c£70,000 Basic (Flexible DOE), Plus Commission + Bonus (OTE c£100k+), Company Car, Phone, Laptop, Company Pension Scheme, 22 Days Holiday, Full Product Training.

We have an exciting new opportunity available for a National Sales Manager to join a well-established, independent dealership of Construction Machinery. This is an organisation who have built up a strong reputation over the last 20 years by delivering an excellent customer experience, with a strong product portfolio on offer.

As National Sales Manager, you will take ownership of new and used machinery sales across the UK. This is a hands‑on role for someone who is equally comfortable closing deals alongside leading a small team to do the same.

Responsibilities of the Role:

• Drive new business proactively across new and used machinery sales, identifying and developing opportunities.
• Lead, coach and manage a small sales team, setting clear targets and holding the team accountable to them
• Take personal responsibility for key accounts and high‑value deals, staying directly involved in the sales process
• Build and maintain a structured, process‑driven approach to sales management, using CRM systems to track leads, opportunities, customer history and follow‑ups
• Develop and execute a sector and territory plan to grow market share across construction, industrial and specialist sectors.

Requirements of the Role:

• Proven track record in capital equipment sales across the Crane, Construction Plant, Powered Access, Material Handling, Commercial Vehicle, or Agricultural sectors.
• Demonstrable success driving proactive new business, not just managing existing accounts.
• Experience managing or mentoring a small sales team
• Strong process discipline, with confidence using CRM systems and AI tools
• Full UK driving licence, with willingness to travel nationally