National Sales Manager

Executive Network Group; West Midlands; On-site; GBP 63,000 - 77,000; Full time

Benefits offered by this job

Company car

Phone

Laptop

Company pension

22 days holiday

Product training

Job summary

Executive Network Group is seeking a National Sales Manager to drive new and used machinery sales across the UK from a Midlands base. This is a hands-on role, demanding leadership of a small sales team and direct involvement in closing deals while maintaining client relationships.

You will implement structured sales management processes, track opportunities via CRM, and develop sector/territory plans to grow market share in construction, industrial, and related sectors.

Qualifications

• Proven track record in capital equipment sales across crane, plant, or related sectors.
• Experience driving proactive new business, not just managing accounts.
• Experience mentoring a small sales team.
• Strong process discipline and CRM/AI tool usage.
• Full UK driving licence and willingness to travel nationally.

Responsibilities

• Drive new business proactively across new and used machinery sales.
• Lead, coach and manage a small sales team, with clear targets.
• Own key accounts and high-value deals, staying involved in the sale.
• Maintain a structured, process-driven sales management approach using CRM.
• Develop a sector and territory plan to grow market share across sectors.

Skills

Capital sales

New business

Team leadership

CRM usage

UK travel

Tools

CRM software

AI tools

Job description

Job Title: National Sales Manager

Location: Ideally Midlands Based, Covering the UK

Salary: c£70,000 Basic (Flexible DOE), Plus Commission + Bonus (OTE c£100k+), Company Car, Phone, Laptop, Company Pension Scheme, 22 Days Holiday, Full Product Training.

We have an exciting new opportunity available for a National Sales Manager to join a well-established, independent dealership of Construction Machinery. This is an organisation who have built up a strong reputation over the last 20 years by delivering an excellent customer experience, with a strong product portfolio on offer.

As National Sales Manager, you will take ownership of new and used machinery sales across the UK. This is a hands‑on role for someone who is equally comfortable closing deals alongside leading a small team to do the same.

Responsibilities of the Role:

• Drive new business proactively across new and used machinery sales, identifying and developing opportunities
• Lead, coach and manage a small sales team, setting clear targets and holding the team accountable to them
• Take personal responsibility for key accounts and high-value deals, staying directly involved in the sales process
• Build and maintain a structured, process-driven approach to sales management, using CRM systems to track leads, opportunities, customer history and follow-ups
• Develop and execute a sector and territory plan to grow market share across construction, industrial and specialist sectors.

Requirements of the Role:

• Proven track record in capital equipment sales across the Crane, Construction Plant, Powered Access, Material Handling, Commercial Vehicle, or Agricultural sectors.
• Demonstrable success driving proactive new business, not just managing existing accounts.
• Experience managing or mentoring a small sales team
• Strong process discipline, with confidence using CRM systems and AI tools
• Full UK driving licence, with willingness to travel nationally