National Marketing Manager

RSD Recruitment; East Kilbride; On-site; GBP 40,000 - 45,000; Full time

Job summary

A leading leisure brand is seeking a National Marketing Manager to enhance visibility and brand consistency across the UK. This hands-on role involves leading integrated marketing campaigns and collaborating with various teams. Ideal candidates have a strong background in marketing, particularly within the sport or leisure sectors, and possess excellent leadership skills. If you're passionate about driving brand growth and have the required qualifications, this is a unique opportunity to join a market leader.

Qualifications

• 2+ years in a senior marketing position, ideally in sport, leisure, or hospitality.
• Proven track record in campaign delivery and budget management.

Responsibilities

• Develop and lead the national marketing strategy aligned to commercial goals.
• Manage digital agencies and optimise website UX, content, and conversion.
• Own and track marketing budgets, reporting ROI and performance.

Skills

Leadership

Communication

Stakeholder Engagement

Education

CIM qualification

Marketing-related degree

Tools

PPC

SEO

CRM

Email Marketing

Content

Analytics

Job description

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Base pay range

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Divisional Manager - RSD Retail, Leisure & Hospitality

Location: East Kilbride, Scotland Office Based

Are you a strategic marketing leader ready to make a national impact? A well-established and fast-growing leisure brand is looking for a National Marketing Manager to drive visibility, brand consistency, and footfall across its UK-wide locations.

This is a hands-on leadership role where you’ll take ownership of the national marketing strategy, leading integrated campaigns across digital, print, CRM, and in-centre media, while collaborating closely with operations and commercial teams.

What You’ll Be Doing:

• Develop and lead the national marketing strategy aligned to commercial goals.
• Lead brand management, creative direction, and content standards across all touchpoints.
• Manage digital agencies and optimise website UX, content, and conversion.
• Own and track marketing budgets, reporting ROI and performance to senior stakeholders.
• Collaborate cross-functionally with operations, clubs, commercial partnerships, and agencies.
• Coach and support a Marketing Partner and ensure brand consistency across the organisation.
• 2+ years in a senior marketing position, ideally within the sport, leisure, or hospitality sector.
• Hands-on experience with PPC, SEO, CRM, email marketing, content, and analytics.
• Proven track record in campaign delivery and budget management.
• Strong leadership, communication, and stakeholder engagement skills.
• Agency management experience and an eye for creative execution.
• A collaborative approach and commercial mindset.
• CIM qualification or a marketing-related degree is required.

Bonus Points For:

• Passion for sport, leisure, or community-focused marketing.

This is a unique opportunity to join a market leader in community-focused sport and leisure. If you're ready to lead, influence, and grow a household brand—let’s talk.

Apply confidentially via LinkedIn or contact us directly for more information.

*We are only able to consider applications with full unrestricted right to work in the UK without sponsorship.

**This role is Monday to Friday office-based, 40 hours per week.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Sales, and Management

• Industries

  Sports Teams and Clubs, Wellness and Fitness Services, and Retail

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