National Marketing Manager

Leisure People; East Kilbride; On-site; GBP 40,000 - 45,000; Full time

Job summary

A leading leisure operator is seeking a National Marketing Manager in East Kilbride. This hands-on role involves managing a substantial marketing budget, overseeing campaigns, and enhancing brand visibility. The ideal candidate will have a marketing degree and relevant experience in the leisure or hospitality sectors. Benefits include a competitive salary, annual bonus, and generous holiday allowance.

Benefits

30 days holiday plus birthday off

Enhanced pension scheme

Life assurance

Qualifications

• At least 2 years' experience in a similar role within sporting, leisure, or hospitality.
• Experience managing marketing budgets and campaigns.

Responsibilities

• Ownership of a 500K annual marketing budget.
• Oversee multi-channel marketing campaigns.
• Conduct market research and analysis.

Skills

Marketing

Commercial

Education

Marketing or Commercial Degree

Job description

National Marketing Manager East Kilbride up to 45K basic 50K OTE

I am looking for a national marketing manager in East Kilbride to work for a leading leisure operator who operate sporting venues across the country. This is a hands-on role and as such is ideally suited to a candidate who has a marketing or commercial degree and who has at least 2 years' experience working within a similar capacity within a sporting, leisure or hospitality business delivering on seasonal and strategic campaigns. Responsibilities include:

• Ownership of a 500K annual marketing budget - optimise customer acquisition, retention, and ROI.
• Manage, support and work closely with one marketing executive.
• Account manage and oversee the creative and website management agencies.
• Oversee the creation and execution of multi-channel marketing campaigns - digital, print, and in-centre promotions.
• Execute comprehensive marketing strategies that enhance brand visibility, drive customer engagement and support business growth
• Conduct regular market research and analysis to identify trends, customer preferences, and competitor activity.
• Maintain and enhance the company's brand identity, ensuring all marketing materials and communications reflect the brand values.
• Managing the key sporting and corporate partnerships that enhance engagement and brand collaboration
• Track KPI's, analyse campaign results, and generate reports measuring the effectiveness of marketing efforts.
• Report into the Operations Director and work closely with the regional management team on campaigns.
• Working at pace across multiple projects and campaigns.

In addition to a competitive basic salary of 40-45K dependent on experience, there is a 10% annual bonus. Benefits include 30 days holiday plus your birthday off, an option to join an enhanced pension scheme and life assurance. The successful candidate will be based from the office in East Kilbride but will be required to travel around the business on occasions.