Marketing Manager

Professional Academy; United Kingdom; Remote; GBP 40,000 - 50,000; Part time

Job summary

A leading company in the professional training sector is seeking a Part-Time Marketing Manager to drive lead generation and business opportunities. This home-based role involves executing campaigns across various channels and requires a strong track record in digital marketing and B2B environments, working closely with the CEO to achieve measurable outcomes.

Benefits

Flexible remote working

Autonomy to build and execute strategy

Bonus linked to leads generated

Qualifications

• Demonstrable success in generating high-quality B2B leads through multichannel campaigns.
• Strong grasp of digital marketing, content strategy, and funnel optimisation.
• Competent in marketing automation, social media strategy, and performance reporting.

Responsibilities

• Design and execute integrated lead generation campaigns across web, email, events, and social media.
• Deliver coordinated campaigns across email marketing, newsletters, webinars, podcasts, video, and social platforms.
• Plan, coordinate, and promote exhibitions, industry events, and online webinars.

Skills

Lead generation

Digital marketing

Content strategy

Performance reporting

Social media strategy

Tools

Microsoft Dynamics

Google Analytics

Canva

Adobe Creative Suite

Hootsuite

Mailchimp

Job description

Job Title: Part-Time Marketing Manager (Home-Based)

Location: Home-based (UK only)

Reporting To: Chief Executive Officer (CEO)

Hours: Part-time, 15 hours per week (flexible schedule)

Compensation: Competitive salary (pro-rata) + bonus linked to qualified leads generated

Role Summary

We are looking for a commercially driven and strategic Part-Time Marketing Manager to take the lead in generating new business opportunities across our portfolio of professional training services. This home-based position reports directly to the CEO and is ideally suited to a self-motivated marketer with a strong track record in lead generation and a working knowledge of B2B education, training and apprenticeship sectors.

With the support of a small marketing team, you will plan, execute, and optimise campaigns across multiple digital and offline channels. Your performance will be directly tied to measurable business outcomes, with a bonus structure based on leads generated.

You will be technically competent with an interest in all area of emerging marketing related technology.

Key Responsibilities

• Design and execute integrated lead generation campaigns across web, email, events, and social media.
• Define and refine audience personas to improve message relevance and conversion rates.
• Build automated nurturing workflows and retargeting strategies to increase marketing-qualified leads (MQLs).
• Deliver coordinated campaigns across email marketing, newsletters, webinars, podcasts, video, and social platforms.
• Manage scheduling, publishing, and analytics on LinkedIn, Facebook, Instagram, TikTok, and YouTube using Hootsuite.
• Commission and create high-quality content using Canva and Adobe Creative Suite.

Digital Marketing & UX

• Improve organic search visibility through SEO and AIO (AI-driven content optimisation) using tools like Ahrefs.
• Manage PPC campaigns and report on ROI.
• Enhance the UX and conversion performance of the company website, particularly for lead capture journeys.

CRM & Automation

• Use Microsoft Dynamics to segment audiences, run marketing journeys, and track lead attribution.
• Develop, manage, and report on newsletter engagement and automation flows.
• Analyse and report on campaign performance using Google Analytics and other tools.
• Direct and develop a small team of marketing executives and creatives.
• Delegate projects, set performance metrics, and ensure consistency in output quality.

Events & Promotions

• Plan, coordinate, and promote exhibitions, industry events, and online webinars.
• Create pre-event and post-event campaigns to maximise lead collection and engagement.

Key Tools & Platforms

• CRM: Microsoft Dynamics
• SEO & Analytics: Google Analytics, Ahrefs
• Design & Content: Canva, Adobe Creative Suite
• Video/Audio: YouTube, Podcasts
• Email & Campaigns: Dynamics Marketing, Mailchimp or similar

Essential Experience & Skills

• Demonstrable success in generating high-quality B2B leads through multichannel campaigns.
• Strong grasp of digital marketing, content strategy, and funnel optimisation.
• Competent in marketing automation, social media strategy, and performance reporting.
• Confident in managing a small team and working directly with senior leadership.

Desirable (Advantageous) Experience

• Marketing experience in apprenticeships, professional qualifications, or bespoke corporate training.
• Familiarity with education funding structures, employer decision-making cycles, and qualification frameworks.
• Understanding of learner journeys and business development within the training and development sector.

Why Join Us

• Flexible remote working with a results-oriented structure.
• Autonomy to build and execute strategy while working closely with the CEO.
• Bonus directly linked to the number and quality of leads generated.
• A values-driven company with impact in education, skills development, and workforce transformation.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Part-time

Job function

• Job function

  Marketing and Sales

• Industries

  Professional Training and Coaching

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