Marketing Manager

Freelancingforgood; United Kingdom; Remote; GBP 40,000 - 45,000; Full time

Job summary

A leading organization in the education sector is looking for an experienced Marketing Manager to drive marketing strategies for their conferences and events. This remote role requires a proactive, data-driven individual to enhance the CST brand and grow membership engagement. As part of a dynamic team, you'll oversee marketing materials and collaborate with various stakeholders while ensuring timely delivery of campaigns.

Qualifications

• 5+ years of marketing experience, ideally in education.
• Output focused, adept at forming relationships.
• Fluent communicator, skilled at using marketing tools.

Responsibilities

• Develop and implement marketing strategies for CST's services.
• Engage with stakeholders to define marketing goals.
• Manage marketing calendars and oversee marketing materials.

Skills

Marketing and communications experience

Data driven

Organizational skills

Relationship building

Excellent communication

Education

Degree in marketing and/or communications

Tools

CMS

CRM

Marketing automation tools

Analytics software

Adobe Creative Cloud

Canva

Job description

Confederation of School Trusts is looking for a Marketing Manager.

Overview:

• Full-time position
• Language: English
• Location: Remote in the UK; visa sponsorship are not available
• Salary: £40,000-£45,000 a year
• Applications closing: 23rd June

Job Description

We are seeking an experienced and dynamic Marketing Manager to lead and execute marketingstrategy for our conferences, events, membership and consultancy services within the educationsector.

The ideal candidate will play a pivotal role in promoting the CST brand, increasing attendance andengagement at our events and driving membership and business growth through strategicmarketing activities. They will also line manage, support and develop a Marketing Executive.

Responsibilities

• Developing and implementing integrated marketing strategies for CST’s services, aligned with organisational goals and values.
• Working closely with key stakeholders to define and achieve marketing goals and income targets.
• Engaging with CST thought leadership and policy output to understand key trends in the school trust sector and undertaking competitor analysis to identify opportunities for CST in the education market.
• Understanding CST membership engagement data and using it to inform the planning and execution of multi-channel marketing campaigns that build audiences and pipelines for CST events and services.
• Managing marketing calendars to ensure timely delivery of campaigns, in line with the events, communities and membership calendars.
• Overseeing the creation of compelling marketing materials including, brochures, landing pages, social media and email campaigns, blog content and promotional video.
• Collaborating with subject matter experts in-house and across a wide range of partners to produce thought leadership and guidance for the benefit of CST members.
• Supporting the delivery of conferences and events and working in partnership with the events team and external partners to ensure seamless integration and quality assurance of marketing and operational activities, including onsite branding and promotional activities.
• Working closely with CST’s Head of Communications to manage the services areas on CST’s website.
• Build relationships with CST partners and other sector organisations to identify and create cross-promotional opportunities.
• Using the CST CRM and other analytics platforms to report on the performance of marketing activities.
• Any other duties that may be delegated by the MD of CST PD.

Role Requirements

Essential skills and experience:

• 5+ years marketing and communications experience, ideally in the education or membership sector, including experience of managing people.
• Output focused, able to execute a range of communications across channels efficiently.
• People-centred, adept at forming and maintaining positive relationships with colleagues and external stakeholders.
• Fluent and precise, an excellent communicator who writes well and oversees good design.
• Data driven, with a relentless focus on monitoring impact and hitting ambitious targets.
• Proficient with CMS, CRM and marketing automation tools and analytics software.
• Familiar with Adobe Creative Cloud suite and Canva
• Highly organised, with the ability to prioritise and work to tight deadlines.
• Committed to ongoing development of themselves and their colleagues.
• Someone that embodies the Nolan Principles and acts with integrity and discretion.
• Aligned with CST’s aims to promote education for public benefit.
• Skilled at working remotely as part of a close-knit team.

Desirable skills and experience:

• A degree and/or professional qualifications in marketing and/or communications
• Membership of the Chartered Institute of Marketing

How to apply?

To apply, please send a CV and covering letter to our Operations and HR Officer, Vikki Drury, at [e-mail] by 09:30, Monday 23 June 2025.

Interviews will take place virtually on Monday 30 June and Tuesday 1 July 2025.