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Email Marketing Manager

BettingJobs

United Kingdom

Remote

GBP 35,000 - 55,000

Full time

2 days ago

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Job summary

A leading company in the iGaming sector is seeking an experienced Email Marketing Manager to work remotely in the UK or South of Spain. This mid-senior level position requires expertise in email marketing technology and audience segmentation, with responsibilities including campaign management and data-driven analysis to enhance ROI. Applicants should possess a bachelor's degree and proven experience in leading multi-channel campaigns, especially within the iGaming industry.

Qualifications

3+ years in digital marketing with 2 years using Ontraport.
Proven success in multi-channel campaigns.
Experience collaborating with technical and non-technical teams.

Responsibilities

Lead end-to-end email and SMS campaigns from planning to analysis.
Optimize engagement using segmentation and personalization.
Analyze campaign performance and deliver insights.

Skills

Email Marketing Technology

Audience Segmentation

Data-Driven Decision Making

Campaign Management

Education

Bachelor’s degree in Marketing, Computer Science, or related field

Tools

Ontraport

Direct message the job poster from BettingJobs

BettingJobs is partnering with our client, a UK-based affiliate business, as they search to find an experienced Email Marketing Manager to join their team based remotely in the UK or the South of Spain.

The ideal candidate for this role is someone who brings deep expertise in email marketing technology, audience segmentation, personalisation, and data-driven decision-making.

iGaming experience is essential, with Ontraport experience preferred.

Responsibilities

Lead end-to-end email and SMS campaigns: From strategic planning to QA, deployment, and post-campaign analysis.
Drive results with data: Analyze performance, identify trends, and deliver actionable insights to improve ROI.
Optimize with segmentation and personalization: Use dynamic content, and strategic segmentation to boost engagement.
Manage customer data: Maintain and enhance email databases and marketing automation journeys.
Test, learn, and iterate: Use A/B testing and performance metrics to constantly refine content and tactics.
Ensure compliance: Maintain best practices and compliance with ASA and general UK wide industry guidelines.
Collaborate across teams: Partner with marketing, IT, sales, to align email initiatives with business goals.
Other duties as assigned

Qualifications

Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field required;
3+ years of experience in digital marketing or IT, with a minimum of 2 years hands-on experience using Ontraport
Proven success leading multi-channel campaigns in a fast-paced, matrixed environment.
Experience collaborating across teams and presenting to both technical and non-technical stakeholders

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
Gambling Facilities and Casinos

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