National Coffee Equipment BDM – Major Accounts Hunter

BMS Performance Ltd.; Coventry; Remote; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Company bonus

Company car/allowance

Pension

Life assurance

Holiday entitlement

Birthday day off

Job summary

BMS Performance Ltd. is seeking a National Business Development Manager for professional coffee equipment across the UK, field-based. You will lead new-business growth, targeting national hospitality groups and foodservice operators with a premium bean-to-cup equipment portfolio.

This hunter role requires engaging senior decision-makers, managing the full sales cycle, and delivering major contracts while coordinating with the wider team. Competitive package offered.

Qualifications

• Proven experience in B2B new-business development.
• Ideally, experience selling professional coffee machines, particularly bean-to-cup equipment.
• Existing relationships within national coffee shop chains, hotels, restaurants or contract caterers.
• Experience winning capital equipment contracts with large, multi-site organisations.
• Confidence engaging and negotiating with senior-level decision-makers.
• Strong commercial acumen, drive and a genuine hunter mentality.
• Experience selling coffee equipment into national hospitality chains would be a significant advantage.

Responsibilities

• Develop a national new-business strategy targeting major hospitality and foodservice groups.
• Identify and penetrate high-value national and multi-site prospects.
• Build relationships with senior procurement, commercial and operational decision-makers.
• Present premium professional coffee machine solutions.
• Manage complex, consultative capital equipment sales cycles.
• Develop commercial proposals, negotiate agreements and secure new contracts.
• Build a strong pipeline and consistently deliver new-business growth.

Job description

BMS Performance Ltd. is seeking a National Business Development Manager for professional coffee equipment across the UK, field-based. You will lead new-business growth, targeting national hospitality groups and foodservice operators with a premium bean-to-cup equipment portfolio.

This hunter role requires engaging senior decision-makers, managing the full sales cycle, and delivering major contracts while coordinating with the wider team. Competitive package offered.