National Business Development Manager

BMS Performance Ltd.; Coventry; Remote; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Company bonus

Company car/allowance

Pension

Life assurance

Holiday entitlement

Birthday day off

Job summary

BMS Performance Ltd. is seeking a National Business Development Manager for professional coffee equipment across the UK, field-based. You will lead new-business growth, targeting national hospitality groups and foodservice operators with a premium bean-to-cup equipment portfolio.

This hunter role requires engaging senior decision-makers, managing the full sales cycle, and delivering major contracts while coordinating with the wider team. Competitive package offered.

Qualifications

• Proven experience in B2B new-business development.
• Ideally, experience selling professional coffee machines, particularly bean-to-cup equipment.
• Existing relationships within national coffee shop chains, hotels, restaurants or contract caterers.
• Experience winning capital equipment contracts with large, multi-site organisations.
• Confidence engaging and negotiating with senior-level decision-makers.
• Strong commercial acumen, drive and a genuine hunter mentality.
• Experience selling coffee equipment into national hospitality chains would be a significant advantage.

Responsibilities

• Develop a national new-business strategy targeting major hospitality and foodservice groups.
• Identify and penetrate high-value national and multi-site prospects.
• Build relationships with senior procurement, commercial and operational decision-makers.
• Present premium professional coffee machine solutions.
• Manage complex, consultative capital equipment sales cycles.
• Develop commercial proposals, negotiate agreements and secure new contracts.
• Build a strong pipeline and consistently deliver new-business growth.

Job description

National Business Development Manager - Professional Coffee Equipment

UK-Wide | Field-Based

£60,000-£70,000 Basic + Bonus + Car / Allowance + Excellent Benefits

Win major national accounts with a premium coffee equipment business.

• Join an internationally recognised group with a strong reputation for innovation and professional coffee equipment.

• Sell a premium portfolio of professional bean-to-cup coffee machines into major hospitality and foodservice operators.

• Take ownership of national new-business development, targeting household-name coffee shop chains, hotels, restaurants and contract caterers.

The Opportunity

We are looking for an ambitious, commercially driven National Business Development Manager to accelerate new-business growth across the UK.

This is a genuine hunter role, focused on identifying opportunities, opening doors and winning major national and multi-site accounts. You’ll manage the full sales process, from prospecting and engaging senior decision-makers through to commercial negotiation and contract win, before handing accounts over to the wider team.

What You’ll Be Doing

• Develop a national new-business strategy targeting major hospitality and foodservice groups.

• Identify and penetrate high-value national and multi-site prospects.

• Build relationships with senior procurement, commercial and operational decision-makers.

• Present premium professional coffee machine solutions.

• Manage complex, consultative capital equipment sales cycles.

• Develop commercial proposals, negotiate agreements and secure new contracts.

• Build a strong pipeline and consistently deliver new-business growth.

What We’re Looking For

• Proven experience in B2B new-business development.

• Ideally, experience selling professional coffee machines, particularly bean-to-cup equipment.

• Existing relationships within national coffee shop chains, hotels, restaurants or contract caterers.

• Experience winning capital equipment contracts with large, multi-site organisations.

• Confidence engaging and negotiating with senior-level decision-makers.

• Strong commercial acumen, drive and a genuine hunter mentality.

Experience selling coffee equipment into national hospitality chains would be a significant advantage. Strong capital equipment sales professionals from the wider hospitality and foodservice sectors will also be considered.

The Package

• £60,000-£70,000 basic salary.

• Company bonus.

• Company car or car allowance.

• Enhanced non-contributory pension.

• Life assurance.

• 25 days holiday plus bank holidays.

• Additional day off for your birthday. Location: UK-wide, field-based.

Interested?

If you’re an experienced coffee equipment BDM with national hospitality relationships, or a proven capital equipment salesperson ready for a national opportunity, we’d love to hear from you.