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BMS Performance Ltd. is seeking a National Business Development Manager to drive new-business growth across the UK hospitality sector, selling premium professional coffee equipment to major operators.
This hunter role focuses on opening doors with national chains, hotels and contract caterers, managing end-to-end cycles from prospecting to contract win, and handing accounts to the wider team.
National Business Development Manager - Professional Coffee Equipment
UK-Wide | Field-Based
£60,000-£70,000 Basic + Bonus + Car / Allowance + Excellent Benefits
Win major national accounts with a premium coffee equipment business.
Join an internationally recognised group with a strong reputation for innovation and professional coffee equipment.
Sell a premium portfolio of professional bean-to-cup coffee machines into major hospitality and foodservice operators.
Take ownership of national new-business development, targeting household-name coffee shop chains, hotels, restaurants and contract caterers.
We are looking for an ambitious, commercially driven National Business Development Manager to accelerate new-business growth across the UK.
This is a genuine hunter role, focused on identifying opportunities, opening doors and winning major national and multi-site accounts. You’ll manage the full sales process, from prospecting and engaging senior decision-makers through to commercial negotiation and contract win, before handing accounts over to the wider team.
Develop a national new-business strategy targeting major hospitality and foodservice groups.
Identify and penetrate high-value national and multi-site prospects.
Build relationships with senior procurement, commercial and operational decision-makers.
Present premium professional coffee machine solutions.
Manage complex, consultative capital equipment sales cycles.
Develop commercial proposals, negotiate agreements and secure new contracts.
Build a strong pipeline and consistently deliver new-business growth.
Proven experience in B2B new-business development.
Ideally, experience selling professional coffee machines, particularly bean-to-cup equipment.
Existing relationships within national coffee shop chains, hotels, restaurants or contract caterers.
Experience winning capital equipment contracts with large, multi-site organisations.
Confidence engaging and negotiating with senior-level decision-makers.
Strong commercial acumen, drive and a genuine hunter mentality.
Experience selling coffee equipment into national hospitality chains would be a significant advantage. Strong capital equipment sales professionals from the wider hospitality and foodservice sectors will also be considered.
£60,000-£70,000 basic salary.
Company bonus.
Company car or car allowance.
Enhanced non-contributory pension.
Life assurance.
25 days holiday plus bank holidays.
Additional day off for your birthday. Location: UK-wide, field-based.
If you’re an experienced coffee equipment BDM with national hospitality relationships, or a proven capital equipment salesperson ready for a national opportunity, we’d love to hear from you.