National Business Development Manager

BMS Performance Ltd.; United Kingdom; Remote; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Company bonus

Company car or car allowance

Enhanced pension

Life assurance

25 days holiday

Birthday day off

Job summary

BMS Performance Ltd. in the United Kingdom is recruiting a National Business Development Manager to sell premium professional coffee equipment across the hospitality and foodservice sectors.

This field-based, UK-wide role targets major chains and multi-site operators, managing the full sales cycle from prospecting to contract closure, and transitioning accounts to the delivery team. A proven hunter with B2B experience and sector relationships will excel.

Qualifications

• Proven experience in B2B new-business development.
• Experience selling professional coffee machines, particularly bean-to-cup equipment.
• Existing relationships within national coffee shop chains, hotels, restaurants or contract caterers.
• Experience winning capital equipment contracts with large, multi-site organisations.
• Confidence engaging and negotiating with senior-level decision-makers.
• Strong commercial acumen, drive and a genuine hunter mentality.

Responsibilities

• Develop a national new-business strategy targeting major hospitality and foodservice groups.
• Identify and penetrate high-value national and multi-site prospects.
• Build relationships with senior procurement, commercial and operational decision-makers.
• Present premium professional coffee machine solutions.
• Manage complex, consultative capital equipment sales cycles.
• Develop commercial proposals, negotiate agreements and secure new contracts.
• Build a strong pipeline and consistently deliver new-business growth.

Skills

B2B sales

New-business development

Negotiation

Relationship building

Hunter mentality

Job description

National Business Development Manager - Professional Coffee Equipment

UK-Wide | Field-Based

£60,000-£70,000 Basic + Bonus + Car / Allowance + Excellent Benefits

Win major national accounts with a premium coffee equipment business.

• Join an internationally recognised group with a strong reputation for innovation and professional coffee equipment.

• Sell a premium portfolio of professional bean-to-cup coffee machines into major hospitality and foodservice operators.

• Take ownership of national new-business development, targeting household-name coffee shop chains, hotels, restaurants and contract caterers.

The Opportunity

We are looking for an ambitious, commercially driven National Business Development Manager to accelerate new-business growth across the UK.

This is a genuine hunter role, focused on identifying opportunities, opening doors and winning major national and multi-site accounts. You’ll manage the full sales process, from prospecting and engaging senior decision-makers through to commercial negotiation and contract win, before handing accounts over to the wider team.

What You’ll Be Doing

• Develop a national new-business strategy targeting major hospitality and foodservice groups.

• Identify and penetrate high-value national and multi-site prospects.

• Build relationships with senior procurement, commercial and operational decision-makers.

• Present premium professional coffee machine solutions.

• Manage complex, consultative capital equipment sales cycles.

• Develop commercial proposals, negotiate agreements and secure new contracts.

• Build a strong pipeline and consistently deliver new-business growth.

What We’re Looking For

• Proven experience in B2B new-business development.

• Ideally, experience selling professional coffee machines, particularly bean-to-cup equipment.

• Existing relationships within national coffee shop chains, hotels, restaurants or contract caterers.

• Experience winning capital equipment contracts with large, multi-site organisations.

• Confidence engaging and negotiating with senior-level decision-makers.

• Strong commercial acumen, drive and a genuine hunter mentality.

Experience selling coffee equipment into national hospitality chains would be a significant advantage. Strong capital equipment sales professionals from the wider hospitality and foodservice sectors will also be considered.

The Package

• £60,000-£70,000 basic salary.

• Company bonus.

• Company car or car allowance.

• Enhanced non-contributory pension.

• Life assurance.

• 25 days holiday plus bank holidays.

• Additional day off for your birthday. Location: UK-wide, field-based.

Interested?

If you’re an experienced coffee equipment BDM with national hospitality relationships, or a proven capital equipment salesperson ready for a national opportunity, we’d love to hear from you.