National Account Sales Manager

W3Global; Wolverhampton; Hybrid; GBP 45,000 - 80,000; Full time

Job summary

W3Global is seeking a National Sales Manager in Wolverhampton with a focus on growing sales across wholesale, cash & carry and discount sectors. You will manage national accounts, build new relationships and secure profitable agreements while reporting on performance and forecasts.

The role requires proven sales ability in FMCG or beverages, strong negotiation and commercial awareness, and a drive to achieve targets through regional and national coverage.

Qualifications

• Proven sales experience, preferably in FMCG or beverage sectors.
• Experience handling regional and national accounts, wholesalers, cash & carries, or discount retailers.
• Track record of winning new business and meeting sales targets.
• Strong commercial sense: pricing, margins and profitability.
• Self-motivated, proactive and able to work independently.

Responsibilities

• Grow sales within existing customers and establish new accounts in wholesale/discount sectors.
• Identify new business opportunities and build relationships with national and regional customers.
• Negotiate pricing and commercial terms to drive profitable growth.
• Monitor market trends, competitor pricing and customer performance.
• Increase distribution, sales and profitability where possible.
• Provide monthly reports on activity, revenue and forecasts.
• Collaborate with directors to hit sales and profit targets.

Skills

Sales experience

Negotiation

Account management

Communication

Driving license

Job description

About The Job

National Sales Manager

Job Details

Hours: Full-time, Monday-Friday

Location: Wolverhampton, West Midlands - Flexible working arrangements, with regular office attendance and national customer visits as required.

The Role

• Maintain and grow sales within our existing customer base while establishing new accounts within the wholesale, cash and carry and discount sectors.
• Identify and secure new business opportunities, developing strong relationships with national and regional customers.
• Negotiate pricing and commercial agreements to achieve profitable sales growth.
• Monitor customer performance, competitor pricing and market trends.
• Identify opportunities to increase distribution, sales and profitability.
• Report monthly on sales activity, revenue, profitability and sales forecasts.
• Work closely with the company directors to achieve agreed sales and profit targets.

The Candidate Should

• Have proven sales experience, ideally within the soft drinks, food and beverage or FMCG sector.
• Have experience working with regional and national accounts, including independent wholesalers, cash and carries and discount retailers.
• Demonstrate a successful track record of winning new business, achieving sales targets and developing customer relationships.
• Have strong commercial awareness, including an understanding of pricing, margins and profitability.
• Be proactive, self-motivated and capable of working independently.
• Have excellent communication, negotiation, organizational and numerical skills.
• Hold a full UK driving license.