National Account Sales Manager

Big Time Soft Drinks Limited; Wolverhampton; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Big Time Soft Drinks Limited is seeking an experienced National Sales Manager to lead growth across the wholesale, cash and carry, and discount sectors. You will manage and develop the existing customer base while pursuing new business opportunities.

You will report to the directors and drive profitability by negotiating pricing, monitoring market trends, and expanding distribution nationally. A full UK driving licence is required and regular national customer visits are expected.

Qualifications

• Proven sales experience, ideally in soft drinks, food & beverage or FMCG.
• Experience with regional and national accounts (independent wholesalers, cash & carries, discount retailers).
• Track record of winning new business and achieving sales targets.
• Strong commercial awareness: pricing, margins, profitability.

Responsibilities

• Maintain and grow sales within existing customers while establishing new accounts.
• Develop relationships with national and regional customers.
• Negotiate pricing and commercial agreements for profitable growth.
• Monitor customer performance, pricing, and market trends.
• Identify opportunities to increase distribution, sales and profitability.
• Report monthly on sales activity, revenue, profitability and forecasts.
• Collaborate with directors to hit sales and profit targets.

Skills

Sales experience

National accounts

Negotiation

FMCG

Job description

Hours: Full-time, Monday–Friday

Location: Wolverhampton, West Midlands – Flexible working arrangements, with regular office attendance and national customer visits as required.

Full Job Description

Big Time Soft Drinks Ltd is a well-established soft drinks manufacturing company producing carbonated soft drinks, cup drinks and flavoured spring water products.

We are looking for an experienced and commercially driven National Sales Manager to manage and develop our existing customer base while identifying and securing new business opportunities.

The successful candidate will play a key role in driving profitable sales growth and supporting the continued development of the business.

The Role

• Maintain and grow sales within our existing customer base while establishing new accounts within the wholesale, cash and carry and discount sectors.
• Identify and secure new business opportunities, developing strong relationships with national and regional customers.
• Negotiate pricing and commercial agreements to achieve profitable sales growth.
• Monitor customer performance, competitor pricing and market trends.
• Identify opportunities to increase distribution, sales and profitability.
• Report monthly on sales activity, revenue, profitability and sales forecasts.
• Work closely with the company directors to achieve agreed sales and profit targets.

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The Candidate Should

• Have proven sales experience, ideally within the soft drinks, food and beverage or FMCG sector.
• Have experience working with regional and national accounts, including independent wholesalers, cash and carries and discount retailers.
• Demonstrate a successful track record of winning new business, achieving sales targets and developing customer relationships.
• Have strong commercial awareness, including an understanding of pricing, margins and profitability.
• Be proactive, self-motivated and capable of working independently.
• Have excellent communication, negotiation, organisational and numerical skills.
• Hold a full UK driving licence.