National Account Growth Lead - FMCG & Wholesale

Big Time Soft Drinks Limited; Wolverhampton; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Big Time Soft Drinks Limited is seeking an experienced National Sales Manager to lead growth across the wholesale, cash and carry, and discount sectors. You will manage and develop the existing customer base while pursuing new business opportunities.

You will report to the directors and drive profitability by negotiating pricing, monitoring market trends, and expanding distribution nationally. A full UK driving licence is required and regular national customer visits are expected.

Qualifications

• Proven sales experience, ideally in soft drinks, food & beverage or FMCG.
• Experience with regional and national accounts (independent wholesalers, cash & carries, discount retailers).
• Track record of winning new business and achieving sales targets.
• Strong commercial awareness: pricing, margins, profitability.

Responsibilities

• Maintain and grow sales within existing customers while establishing new accounts.
• Develop relationships with national and regional customers.
• Negotiate pricing and commercial agreements for profitable growth.
• Monitor customer performance, pricing, and market trends.
• Identify opportunities to increase distribution, sales and profitability.
• Report monthly on sales activity, revenue, profitability and forecasts.
• Collaborate with directors to hit sales and profit targets.

Skills

Sales experience

National accounts

Negotiation

FMCG

Job description

Big Time Soft Drinks Limited is seeking an experienced National Sales Manager to lead growth across the wholesale, cash and carry, and discount sectors. You will manage and develop the existing customer base while pursuing new business opportunities.

You will report to the directors and drive profitability by negotiating pricing, monitoring market trends, and expanding distribution nationally. A full UK driving licence is required and regular national customer visits are expected.