National Account Manager — Impulse (FMCG)

Lotus Bakeries; St Albans; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

St Albans office

Job summary

Lotus Bakeries in the United Kingdom is seeking an experienced National Account Manager to lead a portfolio in the Convenience channel. You will manage key retailers, plan budgets, review ranges, and develop joint business plans with supply chain, merchandising, and category teams.

You will attend meetings, visit stores regularly, and build a compelling sell-in narrative for new products while aligning media spend with Shopper Marketing.

Qualifications

• Minimum education to Bachelor's degree level.
• 2+ years account management experience with FMCG buyers.
• Results oriented with ability to deliver targets.
• Numerate with good understanding of margins and P&L.
• Strong selling skills to influence buyers and internal teams.
• Excellent written and verbal communication; team player.
• Passion for health and well-being.

Responsibilities

• Full management of Convenience channel customers (Booker, Spar, Forecourts) including budget planning and P&L.
• Attend external customer meetings and build a network with supply chain, merchandising and buyers.
• Develop and optimise ranges and sell-in stories for new products.
• Collaborate with Shopper Marketing to agree media spend and strategy.
• Support Impulse team to deliver annual plans and grocery targets.
• Work with operations, finance, marketing, and NPD across functions.

Skills

Account Management

P&L understanding

Negotiation skills

Strong communication

Team player

Education

Bachelor's degree

Tools

Retail systems

Job description

Lotus Bakeries in the United Kingdom is seeking an experienced National Account Manager to lead a portfolio in the Convenience channel. You will manage key retailers, plan budgets, review ranges, and develop joint business plans with supply chain, merchandising, and category teams.

You will attend meetings, visit stores regularly, and build a compelling sell-in narrative for new products while aligning media spend with Shopper Marketing.