National Account Manager

The Advocate Group; West Midlands; Remote; GBP 55,000 - 70,000; Full time

Job summary

The Advocate Group in the United Kingdom is seeking a high‑calibre National Account Manager to own a portfolio across major discount retailers, driving distribution, in‑store visibility and sustainable growth.

You will manage account P&Ls, budgets and forecasts, develop and execute joint business plans, and lead cross‑functional teams to deliver profitable growth and successful product launches.

Qualifications

• Proven experience as a National Account Manager with discounter customers.
• Strong track record of growing major retail accounts through distribution gains and profitable promotional planning.
• Confident ownership of account P&Ls, joint business plans and commercial investment.
• Advanced Excel and forecasting skills for performance reporting.

Responsibilities

• Own key customer relationships across major UK discount retailers and develop partnerships for long‑term growth.
• Drive commercial performance with end-to-end ownership of account P&Ls, budgets, forecasting and profitability.
• Develop and execute account strategies translating annual plans into joint business plans delivering ambitious targets.
• Win in-store and online, securing distribution, premium positioning and successful new product launches.
• Lead cross‑functional execution with sales, marketing, finance and supply chain to ensure flawless launches and strong customer service.
• Use EPOS data and sales reporting to identify opportunities, track performance and shape future plans.

Skills

Account management

Discount retailers

P&L ownership

Forecasting

Excel

Stakeholder management

Tools

EPOS data

Job description

Want to make a bigger impact in the UK discount channel?

The Advocate Group are working with an established and successful FMCG business with a strong market presence and ambitious plans for continued growth. This is an opportunity to take the lead across a portfolio of major discount retailers, driving distribution, winning greater in-store visibility and delivering profitable growth.

With responsibility for strategically important accounts, you’ll have the autonomy to shape customer strategy, influence key decision‑makers and turn commercial opportunities into tangible results across a branded portfolio

The Role

• Own key customer relationships across major UK discount retailers, developing partnerships that unlock long‑term growth.
• Drive commercial performance, taking full responsibility for account P&Ls, sales budgets, forecasting and profitability.
• Develop and execute account strategies, translating annual plans into effective joint business plans that deliver against ambitious targets.
• Win in-store and online, securing distribution, premium positioning, promotional activity and successful new product launches.
• Maximise promotional ROI, managing trade investment and marketing spend to deliver profitable growth.
• Lead cross‑functional execution, working closely with sales, marketing, finance and supply chain to deliver strong customer service and flawless launches.
• Turn insight into action, using EPOS data and sales reporting to identify opportunities, track performance and shape future plans.

What We’re Looking For

• Proven experience as a National Account Manager with discounter customers.
• A strong track record of growing major retail accounts through distribution gains, effective negotiation and profitable promotional planning.
• Confident ownership of account P&Ls, joint business plans and commercial investment.
• Strong analytical capability, including advanced Excel, forecasting and performance reporting.
• A proactive, resilient and commercially astute approach, with the ability to influence stakeholders and build relationships at all levels.
• Experience in Health, Beauty, Personal-care would be advantageous (but not essential_)

The Opportunity: Take ownership of a high‑profile discount retail portfolio within an ambitious FMCG business, with the scope to make a tangible impact on customer partnerships, market presence and profitable growth.

Location: Home based so flexible across the UK, with regular monthly travel to head office and customer sites required.

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