National Account Manager

Advocate Group; West Midlands; Remote; GBP 50,000 - 75,000; Full time

Job summary

The Advocate Group are seeking a National Account Manager to own relationships across major UK discount retailers and drive profitable growth. You will shape customer strategy, manage P&L, forecasts and joint business plans to deliver ambitious targets.

Based home-based with regular UK travel, this role demands strong negotiation, data-driven decision making, and the ability to translate insights into action across sales, marketing, finance and supply chain.

Qualifications

• Proven experience as a National Account Manager with discounter customers.
• Strong track record growing major retail accounts via distribution gains.
• Confident ownership of account P&Ls and joint business plans.
• Strong analytical capability with forecasting and performance reporting.
• Influence stakeholders and build relationships at all levels.
• Experience in Health, Beauty, Personal-care advantageous (not essential).

Responsibilities

• Own key customer relationships across major UK discount retailers.
• Drive commercial performance including account P&Ls, budgets and forecasting.
• Develop and execute account strategies via joint business plans.
• Win in-store and online distribution, promotion activity and launches.
• Maximise promotional ROI and manage trade investment.
• Lead cross-functional execution with sales, marketing, finance and supply chain.
• Turn insight into action using EPOS data and performance reporting.

Skills

National Account Management

Account P&L ownership

Excel forecasting

Sales analytics

Stakeholder influence

Job description

Want to make a bigger impact in the UK discount channel?

The Advocate Group are working with an established and successful FMCG business with a strong market presence and ambitious plans for continued growth. This is an opportunity to take the lead across a portfolio of major discount retailers, driving distribution, winning greater in-store visibility and delivering profitable growth.

With responsibility for strategically important accounts, you’ll have the autonomy to shape customer strategy, influence key decision-makers and turn commercial opportunities into tangible results across a branded portfolio

The Role

• Own key customer relationships across major UK discount retailers, developing partnerships that unlock long-term growth.
• Drive commercial performance, taking full responsibility for account P&Ls, sales budgets, forecasting and profitability.
• Develop and execute account strategies, translating annual plans into effective joint business plans that deliver against ambitious targets.
• Win in-store and online, securing distribution, premium positioning, promotional activity and successful new product launches.
• Maximise promotional ROI, managing trade investment and marketing spend to deliver profitable growth.
• Lead cross-functional execution, working closely with sales, marketing, finance and supply chain to deliver strong customer service and flawless launches.
• Turn insight into action, using EPOS data and sales reporting to identify opportunities, track performance and shape future plans.

What We’re Looking For

• Proven experience as a National Account Manager with discounter customers.
• A strong track record of growing major retail accounts through distribution gains, effective negotiation and profitable promotional planning.
• Confident ownership of account P&Ls, joint business plans and commercial investment.
• Strong analytical capability, including advanced Excel, forecasting and performance reporting.
• A proactive, resilient and commercially astute approach, with the ability to influence stakeholders and build relationships at all levels.
• Experience in Health, Beauty, Personal-care would be advantageous (but not essential)

The Opportunity:

Take ownership of a high-profile discount retail portfolio within an ambitious FMCG business, with the scope to make a tangible impact on customer partnerships, market presence and profitable growth.

Location:

Home based so flexible across the UK, with regular monthly travel to head office and customer sites required.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.