National Account Controller - OOH

Lime Talent; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

A market-leading drinks company is seeking a national OOH controller to manage a team of seven KAMs. This role is vital for driving business across out-of-home channels. Key responsibilities include shaping commercial strategies, meeting targets, and leading team performance. Ideal candidates will have experience in managing key accounts, strong commercial judgment, and the ability to foster strategic relationships. Join a company committed to diversity and innovation in the workforce.

Qualifications

• Experience managing key accounts with proven growth record.
• Strong understanding of out-of-home and related channels.
• Experience in leading and developing teams.
• Proactive, with a growth-oriented mindset.

Responsibilities

• Shape commercial strategy for national out-of-home accounts.
• Deliver annual targets for volume, revenue, and profitability.
• Lead a team of seven direct reports.
• Support account managers with high-value negotiations.
• Monitor customer performance and market dynamics.
• Build strong relationships with internal stakeholders and drive new business with wholesale, distribution and foodservice channels.
• Monitor performance and market dynamics, adjust plans to stay competitive.
• Lead sales planning, forecasting, pricing, promotions, accruals and cash flow management.

Skills

Managing key accounts

Commercial judgement

Leadership and development

Structured selling

Negotiation skills

Planning and organisation

Analytical skills

Problem-solving

Networking

Job description

Our client is a market leader within the drinks space that is currently looking for a national OOH controller to manage a team of 7 KAMs looking after some of the most important accounts within the business. It is a new role that is critical within the team with a focus on accelerating business across out of home, horeca and travel.

Responsibilities

• Shape and direct the commercial strategy for national out-of-home accounts, ensuring it aligns with the wider objectives of the business and its out-of-home division. This includes playing a key role in annual and long-term planning.
• Take responsibility for delivering annual targets across volume, revenue and profitability.
• Provide motivating, transparent leadership to a team of seven direct reports.
• Actively coach and develop team members, ensuring each has a clear growth plan and receives the right level of commercial guidance and performance support.
• Support account managers with high-value negotiations and act as the escalation point when required.
• Maintain close alignment with the team on all pipeline opportunities, contributing to proposals and approving plans when needed.
• Build and maintain strong working relationships with internal stakeholders across the organisation.
• Oversee and grow existing customer partnerships—particularly the largest national accounts while helping to drive new business across wholesale, distribution, and foodservice channels.
• Monitor customer performance and wider market dynamics, adjusting plans where needed to stay competitive.
• Lead the sales planning and operations process, ensuring accurate forecasting, pricing execution, promotional planning, and effective management of accruals and cash flow.

About You

• Experience managing key accounts, including working with large customers on complex trading terms and joint plans, with a proven record of driving growth.
• Strong commercial judgement and solid understanding of relevant out-of-home, convenience, or foodservice-style channels.
• Experience leading and developing direct reports.
• A proactive, growth-oriented mindset with the confidence and autonomy to shape and accelerate commercial opportunities.
• Enthusiasm for structured selling, combined with the ability to present, negotiate and influence effectively at all organisational levels.
• A methodical approach to building and executing strategy.
• Demonstrated leadership capability and excellent communication skills.
• Familiarity with category dynamics within fast-moving consumer products.
• Financial awareness, including P&L insights and effective use of performance metrics relevant to the out-of-home environment.
• Ability to establish strong networks and relationships across internal and external stakeholders.
• Highly developed planning, organisational, communication, analytical and problem-solving skills.

We are committed to creating diverse and inclusive workplaces and encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that diversity fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.

Lime Talent is acting as an employment agency in relation to this vacancy. Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies, go to www.limetalentgroup.com

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