Multi-Brand Digital Marketing Lead | SEO, PPC & AI

PopIn Graphics; Cardiff; On-site; GBP 40,000 - 58,000; Full time

Benefits offered by this job

28 days annual leave

40 hours per week, Mon-Fri

Company pension

Enhanced Sick Pay

Benefits platform access

Job summary

MS-Group Ltd is seeking a capable Digital Marketing lead to manage SEO, PPC, content, and website performance across multiple brands. You will plan a flexible weekly schedule, prioritise growth areas, and support the launch of new online ventures with strong site architecture strategies.

You will drive end-to-end digital campaigns, stay ahead of AI-informed tools, and deliver measurable improvements in traffic, rankings and conversions across WordPress-powered sites.

Qualifications

• Significant, proven experience in a similar digital marketing role.
• Strong technical and content SEO knowledge, on-site and off-site.
• Confident writing SEO-optimised articles and landing pages.
• Solid understanding of website architecture and launching online businesses.
• Experience managing sizeable PPC budgets via Google Ads across multiple campaigns.
• Proficient with Google Analytics, Google Ads and Excel for performance reporting.

Responsibilities

• Own and manage digital marketing across all group brands with distinct strategies.
• Plan and manage a flexible weekly schedule across brands according to business need.
• Prioritise brands with growth potential while maintaining strong performers.
• Support launches or pivots online, ensuring sites go live and perform.
• Review technologies, stay ahead of AI trends in search and content discovery.

Skills

Digital marketing

SEO

PPC

Content writing

AI awareness

Analytics reporting

Social media marketing

Site architecture

Tools

Google Analytics

Google Ads

Excel

WordPress

Job description

MS-Group Ltd is seeking a capable Digital Marketing lead to manage SEO, PPC, content, and website performance across multiple brands. You will plan a flexible weekly schedule, prioritise growth areas, and support the launch of new online ventures with strong site architecture strategies.

You will drive end-to-end digital campaigns, stay ahead of AI-informed tools, and deliver measurable improvements in traffic, rankings and conversions across WordPress-powered sites.