Multi-Brand Digital Marketing Lead

MS-Group Limited; Cardiff; On-site; GBP 30,000 - 50,000; Full time

Benefits offered by this job

28 days annual leave

Flexitime (40 hours/week)

Company pension

Enhanced sick pay

Benefits platform with discounts

Cash Health Plan

Job summary

MS-Group Ltd in Cardiff is seeking a results-driven Digital Marketing lead responsible for SEO, PPC, content and website performance across multiple brands.

You will plan a flexible weekly schedule, manage sizeable PPC budgets, monitor analytics with Google Analytics, and push AI-informed optimisations. The role requires hands-on content creation and cross-brand collaboration to drive growth.

Qualifications

• Significant experience in a multi-brand digital marketing role.
• Strong technical SEO knowledge, including on-site and off-site factors.
• Proven ability to write SEO-friendly articles and landing pages.
• Solid understanding of website architecture and launching new online ventures.
• Experience managing sizeable PPC budgets via Google Ads.
• Proficiency with Google Analytics and data-driven performance reporting.

Responsibilities

• Own and manage digital marketing across MS-Group brands.
• Plan and manage a flexible weekly schedule across the group’s brands.
• Lead SEO strategy and improve site health across all group websites.
• Develop and oversee content and landing pages for multiple brands.
• Plan and optimize PPC campaigns across group brands.
• Monitor performance with Google Analytics and report findings.
• Build and maintain social media presence and email campaigns across brands.

Skills

Digital marketing

SEO

PPC management

Content writing

Website architecture

Analytics & reporting

AI in marketing

Tools

Google Analytics

Google Ads

Excel

WordPress

Job description

MS-Group Ltd in Cardiff is seeking a results-driven Digital Marketing lead responsible for SEO, PPC, content and website performance across multiple brands.

You will plan a flexible weekly schedule, manage sizeable PPC budgets, monitor analytics with Google Analytics, and push AI-informed optimisations. The role requires hands-on content creation and cross-brand collaboration to drive growth.