Digital Marketing Manager

PopIn Graphics; Cardiff; On-site; GBP 40,000 - 58,000; Full time

Benefits offered by this job

28 days annual leave

40 hours per week, Mon-Fri

Company pension

Enhanced Sick Pay

Benefits platform access

Job summary

MS-Group Ltd is seeking a capable Digital Marketing lead to manage SEO, PPC, content, and website performance across multiple brands. You will plan a flexible weekly schedule, prioritise growth areas, and support the launch of new online ventures with strong site architecture strategies.

You will drive end-to-end digital campaigns, stay ahead of AI-informed tools, and deliver measurable improvements in traffic, rankings and conversions across WordPress-powered sites.

Qualifications

• Significant, proven experience in a similar digital marketing role.
• Strong technical and content SEO knowledge, on-site and off-site.
• Confident writing SEO-optimised articles and landing pages.
• Solid understanding of website architecture and launching online businesses.
• Experience managing sizeable PPC budgets via Google Ads across multiple campaigns.
• Proficient with Google Analytics, Google Ads and Excel for performance reporting.

Responsibilities

• Own and manage digital marketing across all group brands with distinct strategies.
• Plan and manage a flexible weekly schedule across brands according to business need.
• Prioritise brands with growth potential while maintaining strong performers.
• Support launches or pivots online, ensuring sites go live and perform.
• Review technologies, stay ahead of AI trends in search and content discovery.

Skills

Digital marketing

SEO

PPC

Content writing

AI awareness

Analytics reporting

Social media marketing

Site architecture

Tools

Google Analytics

Google Ads

Excel

WordPress

Job description

MS-Group Ltd is a limited company with a collection of brand identity and stonemasonry trading divisions, operating from a manufacturing facility in Cardiff with retail trading outlets throughout South Wales, Herefordshire and the West Country.

These trading divisions include Mossfords – Wales’ oldest memorial masons, established in 1821, Morgans Consult – brand implementation specialists, a vehicle graphics division PopIn Graphics, a contract stonemasonry division, Stone Studio, and Dipec Plastics, alongside a growing number of digital-first brands across the group.

• Own and manage digital marketing – SEO, PPC, content and website performance – across all MS-Group trading brands, treating each as a distinct business with its own strategy and goals
• Plan and manage a flexible weekly schedule across the group’s brands, prioritising time according to business need rather than a fixed rota
• Prioritise brands with the greatest growth potential while keeping established, organically strong brands well with efficient, lighter-touch attention
• Support the launch of new businesses or the pivoting of existing ones online, applying strong knowledge of site architecture to get new sites live and performing effectively
• Review new technologies and keep the company at the forefront of developments in digital marketing, with particular attention to AI and how it is changing search and content discovery

  SEO

• Manage the end-to-end SEO strategy – on-site and off-site, technical and content – across all group websites
• Write and oversee SEO content, including articles and landing pages, and advise on site architecture for new and existing sites
• Closely monitor all company domain names, search rankings and technical SEO health, and carry out ongoing SEO maintenance and technical planning
• Devise strategies to drive relevant traffic to company websites and track conversion rates, making improvements to the website as a result

  Paid media (PPC)

• Plan, manage and optimise PPC campaigns across every group business via Google Ads, controlling a total annual budget and per month for brand spend
• Monitor spend closely across many concurrent campaigns to prevent budget leakage, given how easily spend can be lost when split across so many businesses
• Report regularly on PPC and SEO performance using Google Analytics and Excel, using this data to inform and adjust strategy

  Website and content management

• Manage content across all company websites, ensuring it is accurate, current and on-brand
• Troubleshoot issues with websites as and when they arise, across the group’s various WordPress backends
• Improve the usability, design, content and conversion of all company websites
• Develop email marketing campaigns for group brands
• Build and maintain the social media presence of the company, creating and publishing engaging content across all social media platforms
• Implement and maintain high-quality, accurate product listings across e-commerce platforms, including eBay and Amazon, where required

  Security, budget and continuity

• Have responsibility for planning and budgetary control of all digital marketing spend across the group
• Continually review and monitor the security of company websites and other digital assets, implementing and managing anti-hacking and other security software as required
• Be responsible for implementing the backup and disaster recovery strategy for all company websites
• Source, engage and manage specialist freelancers for coding projects that fall outside the company’s in-house expertise
• Maintain clear, up-to-date documentation of key logins, accounts and processes (e.g. Google Ads, WordPress) to support business continuity
  Your skills and experience:
• Significant, proven experience in a similar digital marketing role, ideally managing multiple brands, sites or clients concurrently
• Strong technical and content SEO knowledge, both on-site and off-site
• Confident writing SEO-optimised articles and landing pages
• A solid understanding of website architecture, and how to build and launch new businesses online
• Proven experience managing sizeable PPC budgets via Google Ads across multiple, concurrent campaigns
• Proficient with Google Analytics, Google Ads and Excel for performance reporting
• Highly organised, with the ability to juggle multiple brands with different needs and shifting priorities
• Forward-thinking about AI and emerging digital tools, with a genuine interest in how the search landscape is evolving
• A creative thinker with a ‘can do’ attitude, able to work independently as well as part of the group’s wider support team
  Benefits:
• Annual leave entitlement of 28 days per annum, including bank holidays, increasing with length of service
• 40 hours per week, Mon-Fri working Flexitime
  
• Enrolment into the company pension scheme
• Enhanced Sick Pay
• Access to our benefits platform, including discounted gym memberships, cinema tickets and other perks

Digital Marketing, SEO, AI, Website Content