SEO & PPC Lead — Hybrid (3 days in office)

Confidential; Leigh on Sea; Hybrid; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Hybrid working 3 days in studio

Varied client portfolio

Ownership of SEO & paid search

Strong web team collaboration

Job summary

Swan Creative, a Leigh-on-Sea based creative agency, is seeking a hands-on Digital Marketing Manager to own SEO and paid search initiatives across clients. You will also manage WordPress content and collaborate with specialists across social, brand, and web to deliver integrated digital campaigns.

Ideal candidates have 3+ years in digital marketing, strong SEO and Google Ads experience, and comfort with GA4, GSC, GTM and AI tools to optimise performance.

Qualifications

• 3+ years of professional digital marketing experience, ideally in an agency or varied environment.
• Strong experience in SEO and managing Google Ads and paid search.
• Experience writing and optimising blogs and website content.
• Good working knowledge of GA4, Google Search Console and Google Tag Manager.
• Experience using AI tools within digital marketing workflows.

Responsibilities

• Develop and deliver SEO strategies, including technical, on-page and content-led optimisation.
• Create, manage and optimise Google Ads, particularly paid search campaigns.
• Research keywords, competitors and search opportunities.
• Plan, write and optimise blogs and website content in line with SEO strategy; manage client websites and landing pages via WordPress.
• Use GA4, Google Search Console and Google Tag Manager to analyse performance and identify opportunities.
• Monitor leads, conversions, acquisition costs and ROAS.
• Translate client objectives into practical digital strategies and campaign plans.
• Report on performance and communicate recommendations to clients.
• Collaborate with social media, creative, brand, and web specialists on integrated campaigns.
• Utilise AI tools in day-to-day workflows.

Skills

SEO

Google Ads

Content writing

Analytical skills

Client management

Tools

WordPress

GA4

Google Search Console

Google Tag Manager

AI tools

Job description

Swan Creative, a Leigh-on-Sea based creative agency, is seeking a hands-on Digital Marketing Manager to own SEO and paid search initiatives across clients. You will also manage WordPress content and collaborate with specialists across social, brand, and web to deliver integrated digital campaigns.

Ideal candidates have 3+ years in digital marketing, strong SEO and Google Ads experience, and comfort with GA4, GSC, GTM and AI tools to optimise performance.