Digital Marketing Manager

MS-Group Limited; Cardiff; On-site; GBP 30,000 - 50,000; Full time

Benefits offered by this job

28 days annual leave

Flexitime (40 hours/week)

Company pension

Enhanced sick pay

Benefits platform with discounts

Cash Health Plan

Job summary

MS-Group Ltd in Cardiff is seeking a results-driven Digital Marketing lead responsible for SEO, PPC, content and website performance across multiple brands.

You will plan a flexible weekly schedule, manage sizeable PPC budgets, monitor analytics with Google Analytics, and push AI-informed optimisations. The role requires hands-on content creation and cross-brand collaboration to drive growth.

Qualifications

• Significant experience in a multi-brand digital marketing role.
• Strong technical SEO knowledge, including on-site and off-site factors.
• Proven ability to write SEO-friendly articles and landing pages.
• Solid understanding of website architecture and launching new online ventures.
• Experience managing sizeable PPC budgets via Google Ads.
• Proficiency with Google Analytics and data-driven performance reporting.

Responsibilities

• Own and manage digital marketing across MS-Group brands.
• Plan and manage a flexible weekly schedule across the group’s brands.
• Lead SEO strategy and improve site health across all group websites.
• Develop and oversee content and landing pages for multiple brands.
• Plan and optimize PPC campaigns across group brands.
• Monitor performance with Google Analytics and report findings.
• Build and maintain social media presence and email campaigns across brands.

Skills

Digital marketing

SEO

PPC management

Content writing

Website architecture

Analytics & reporting

AI in marketing

Tools

Google Analytics

Google Ads

Excel

WordPress

Job description

MS-Group Ltd is a limited company with a collection of brand identity and stonemasonry trading divisions, operating from a manufacturing facility in Cardiff with retail trading outlets throughout South Wales, Herefordshire and the West Country. These trading divisions include Mossfords – Wales’ oldest memorial masons, established in 1821, Morgans Consult – brand implementation specialists, a vehicle graphics division PopIn Graphics, a contract stonemasonry division, Stone Studio, and Dipec Plastics, alongside a growing number of digital-first brands across the group.

The Role

Multi-brand strategy and planning

• Own and manage digital marketing – SEO, PPC, content and website performance – across all MS-Group trading brands, treating each as a distinct business with its own strategy and goals
• Plan and manage a flexible weekly schedule across the group’s brands, prioritising time according to business need rather than a fixed rota
• Prioritise brands with the greatest growth potential while keeping established, organically strong brands well with efficient, lighter-touch attention
• Support the launch of new businesses or the pivoting of existing ones online, applying strong knowledge of site architecture to get new sites live and performing effectively
• Review new technologies and keep the company at the forefront of developments in digital marketing, with particular attention to AI and how it is changing search and content discovery SEO
• Manage the end-to-end SEO strategy – on-site and off-site, technical and content – across all group websites
• Write and oversee SEO content, including articles and landing pages, and advise on site architecture for new and existing sites
• Closely monitor all company domain names, search rankings and technical SEO health, and carry out ongoing SEO maintenance and technical planning
• Devise strategies to drive relevant traffic to company websites and track conversion rates, making improvements to the website as a result Paid media (PPC)
• Plan, manage and optimise PPC campaigns across every group business via Google Ads, controlling a total annual budget and per month for brand spend
• Monitor spend closely across many concurrent campaigns to prevent budget leakage, given how easily spend can be lost when split across so many businesses
• Report regularly on PPC and SEO performance using Google Analytics and Excel, using this data to inform and adjust strategy Website and content management
• Manage content across all company websites, ensuring it is accurate, current and on-brand
• Troubleshoot issues with websites as and when they arise, across the group’s various WordPress backends
• Improve the usability, design, content and conversion of all company websites
• Develop email marketing campaigns for group brands
• Build and maintain the social media presence of the company, creating and publishing engaging content across all social media platforms
• Implement and maintain high-quality, accurate product listings across e-commerce platforms, including eBay and Amazon, where required Security, budget and continuity
• Have responsibility for planning and budgetary control of all digital marketing spend across the group
• Continually review and monitor the security of company websites and other digital assets, implementing and managing anti-hacking and other security software as required
• Be responsible for implementing the backup and disaster recovery strategy for all company websites
• Source, engage and manage specialist freelancers for coding projects that fall outside the company’s in-house expertise
• Maintain clear, up-to-date documentation of key logins, accounts and processes (e.g. Google Ads, WordPress) to support business continuity

Your skills and experience:

• Significant, proven experience in a similar digital marketing role, ideally managing multiple brands, sites or clients concurrently
• Strong technical and content SEO knowledge, both on-site and off-site
• Confident writing SEO-optimised articles and landing pages
• A solid understanding of website architecture, and how to build and launch new businesses online
• Proven experience managing sizeable PPC budgets via Google Ads across multiple, concurrent campaigns
• Proficient with Google Analytics, Google Ads and Excel for performance reporting
• Highly organised, with the ability to juggle multiple brands with different needs and shifting priorities
• Forward-thinking about AI and emerging digital tools, with a genuine interest in how the search landscape is evolving
• A creative thinker with a ‘can do’ attitude, able to work independently as well as part of the group’s wider support team

Benefits:

• Annual leave entitlement of 28 days per annum, including bank holidays, increasing with length of service
• 40 hours per week, Mon-Fri working Flexitime
• Enrolment into the company pension scheme
• Enhanced Sick Pay
• Access to our benefits platform, including discounted gym memberships, cinema tickets and other perks
• Cash Health Plan