Digital Marketing Manager

Ad Warrior Ltd; Leigh on Sea; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

Ad Warrior Ltd is seeking a hands-on Digital Marketing Manager to join our creative agency and work across a varied client portfolio. The core focus is SEO and Google Ads, with responsibilities spanning on-page optimisation, paid search campaigns and content updates via WordPress.

You'll collaborate with clients and internal specialists to deliver integrated digital campaigns, using GA4, Search Console and Tag Manager to measure impact and continuously improve performance.

Qualifications

• 3+ years' professional digital marketing experience.
• Strong SEO and Google Ads / paid search experience.
• Experience managing content via WordPress.
• Excellent ability to turn data into actionable insights.
• Experience with GA4, Search Console and Tag Manager.
• Able to manage multiple client accounts and priorities.

Responsibilities

• Develop and execute SEO strategies across clients.
• Create and optimise Google Ads campaigns.
• Research keywords and opportunities.
• Plan and write blogs and site content.
• Manage client websites and landing pages in WordPress.
• Analyse performance with GA4 and Console.
• Report results and recommendations to clients.
• Collaborate with social, brand and web teams.
• Leverage AI tools in daily workflows.

Skills

SEO

Google Ads

WordPress

GA4

Data analytics

Client management

AI tools

Lead generation

Tools

Google Search Console

Google Tag Manager

WordPress CMS

Job description

Digital Marketing Manager

Salary: £30,000 to £40,000 DOE
Location: Leigh-on-Sea, Essex
Working pattern: Full-time, Hybrid, 3 days in Studio/Office.

About the Role

We're looking for an experienced, hands-on Digital Marketing Manager to join our creative agency and work across a varied portfolio of clients.

The core of the role is SEO and Google Ads, so you'll need strong practical experience delivering, managing and optimising organic and paid search performance.

You'll also manage website content through WordPress, including creating and updating pages, landing pages and blogs as part of wider SEO and digital strategies.

You'll work directly with clients and alongside specialists across social media, creative, brand and web to deliver joined-up digital activity.

This is a hands-on role. You'll need demonstrable experience across SEO and Google Ads and be able to discuss real examples of work you've personally delivered and the results you've achieved.

Key Responsibilities

• Develop and deliver SEO strategies, including technical, on-page and content-led optimisation
• Create, manage and optimise Google Ads, particularly paid search campaigns
• Research keywords, competitors and search opportunities
• Plan, write and optimise blogs and website content in line with SEO strategy
• Manage and update client websites, pages and landing pages through WordPress
• Use GA4, Google Search Console and Google Tag Manager to analyse performance and identify opportunities
• Monitor leads, conversions, acquisition costs and return on marketing spend
• Translate client objectives into practical digital strategies and campaign plans
• Report on performance and clearly communicate recommendations to clients
• Work alongside our social media, creative, brand and web specialists on integrated campaigns
• Use AI tools effectively as part of day-to-day digital marketing, research, analysis and content workflows

About You

• 3+ years' professional digital marketing experience, ideally within an agency or similarly varied environment
• Strong, demonstrable experience in SEO, and managing Google Ads and paid search
• Practical experience managing content through WordPress
• Experience writing and optimising blogs and website content
• Good working knowledge of GA4, Google Search Console and Google Tag Manager
• Experience using AI tools effectively within digital marketing workflows
• Strong analytical skills and the ability to turn data into practical insight and recommendations
• A good understanding of lead gen, conversions, CPA and ROAS/ROMS
• Confidence working directly with clients and managing multiple accounts and priorities

Additional Experience

Experience in any of the following would be an advantage:

• AI search, generative search and emerging search behaviour
• Meta Ads and other paid social platforms
• Organic social media management
• Email marketing, CRM and marketing automation
• LinkedIn and other digital advertising platforms
• Lead generation and conversion optimisation
• Editorial and content planning
• Creative campaign strategy
• Briefing developer, graphic design, video or photography teams
• Contributing to new business proposals and pitches