Mobile Specialist

Betway Global; Camden Town; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Vitality Health Care

Unum Dental

Life Assurance & Income Protection

Tusker car scheme

Cycle to Work

Retail discounts

Job summary

Betway Group, part of Super Group, is seeking a proactive Mobile App Advertising Manager to drive campaigns across Casino, Sportsbook and Poker brands. You will set up, optimize and report on performance, collaborating with the Mobile Marketing Manager to align strategies across markets.

A strong foundation in CPA/ROI metrics and analytics tools is essential for success. You will work in a fast-paced environment, with a focus on acquiring new customers, increasing revenue and delivering regular

Qualifications

• 2+ years of Mobile App Advertising experience, focusing on CPA and ROI.
• Related degree in Finance/Data Analytics or Marketing.
• Advanced Excel skills and proficiency with analytics tools.

Responsibilities

• Manage Mobile App Advertising campaigns across multiple products (Casino, Sportsbook, Poker) in designated markets.
• Set up, manage, optimize, and report on mobile campaigns, including third-party apps, Apple Search Ads and Mobile AdNetworks.
• Collaborate with the Mobile Marketing Manager to define and execute strategies across brands and markets.
• Focus on KPIs such as new customer acquisition, revenue growth and CPA, ROAS.

Skills

Mobile App Advertising

Advanced Excel

Appsflyer

Adobe Analytics

Google Analytics

AI tools (ChatGPT)

Education

Finance/Data Analytics or Marketing degree

Tools

Appsflyer

Adobe Analytics

Google Analytics

Excel

Job description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Who we are

We're part of Super Group, the NYSE-listed digital gaming company behind some of the world's leading Sports and iGaming brands. An innovative Digital Marketing Agency based in London, UK. We craft creative design concepts, affiliate marketing and conversion optimisation. Red Interactive supports many of the online casino games including Spin Casino, Ruby Fortune, Lucky Nugget and many more.

Who we're looking for

We're on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you'll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

• Manage Mobile App Advertising campaigns across multiple products (Casino, Sportsbook, and Poker) in designated markets, mostly focusing on new players’ Acquisition.
• Set up, manage, optimize, and report on Mobile App Advertising campaigns, including advertising campaigns on approved third-party apps, Apple Search Ads and Mobile AdNetworks.
• Collaborate closely with the Mobile Marketing Manager to define and execute strategies across all brands and markets.
• Focus on key KPIs such as new customer acquisition, revenue growth, and cost per acquisition, optimizing campaigns accordingly.
• Engage with internal stakeholders, including Country Specialists, local Digital Marketing Specialists, and other teams beyond digital advertising.
• Conduct post-campaign performance analysis and evaluation.
• Provide regular performance reports to key stakeholders (weekly, monthly, quarterly), including participation in Quarterly Business Reviews.
• Stay updated on industry trends and technological advancements

This list covers your core responsibilities - with plenty of room to stretch, explore and take on new challenges as we grow..

Essential skills you'll bring to the table

• Minimum 2 years of Mobile App Advertising experience, ideally in a performance-driven environment focusing on CPA and ROI
• Related degree in Finance/ Data Analytics or Marketing
• Advanced Excel skills
• Experienced using an MMP (i.e. Appsflyer)
• Experienced working with app campaigns across all digital channels
• Experienced using AI tools, e.g. Chat GPT
• Worked towards acquisition KPIs, such as CPA and ROAS
• Proficient in third-party analytics tools such as Adobe Analytics or Google Analytics
• Strong English communication skills, both written and spoken
• Excellent communication and collaboration abilities

Desirable skills you've got up your sleeve

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Understanding of online marketing technical aspects (e.g., tracking, analytics tools); Experience in the Gaming/iGaming industry; Degree in marketing or related online qualification

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you'll get back

We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career. Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential. Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.

• Vitality Health Care
• Unum Dental
• Life Assurance & Income Protection
• Tusker car scheme
• Cycle to Work
• Retail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages,

We take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Game on!

Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process. Shortlisted candidates may need to complete an assessment. This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification. Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow! Betway Group is a proud member of Super Group, who are listed on the New York Stock Exchange (ticker: SGHC). We are a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Founded in 2006, our teams in Malta, Guernsey, Spain and London are constantly expanding and evolving. By developing and utilising the very latest technologies,we have remained at the forefront of the online gaming industry, providing innovative and interactive gaming experiences in a fair, safe and responsible environment. Driven by our shared vision to become the global leader in the online sports betting and casino industry, our people are forward-thinking, team-players who thrive on a collective diversity of skills and backgrounds. We provide our teams with the tools to create market-leading, cutting-edge interactive gaming experiences, from pre-game and live sports betting, to esports and casino. We bring our people closer to the action - putting them at the heart, making them feel part of it. We live and breathe our values - these values define how we conduct ourselves in everything we do shaping how we interact with each other, our customers and our business partners. If you can imagine yourself in an environment which thrives off collaboration, and where everything is possible, then Betway could be the place for you.