Midweight Influence Creative Strategist

Ogilvy UK; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading marketing agency seeks a creative strategist in London to develop award-winning campaign ideas and influencer marketing strategies. This role involves working closely with the Influence team and other creatives to produce engaging content that resonates with diverse audiences. Ideal candidates should have strong creative and strategic thinking skills, be immersed in social culture, and be excited to deliver high-impact marketing solutions across various platforms.

Qualifications

• Experience crafting award-winning campaigns with a focus on influencer marketing.
• Strong understanding of social media channels and trends.
• Ability to collaborate with diverse teams.

Responsibilities

• Generate creative and impactful campaign ideas.
• Develop influencer marketing strategies rooted in cultural insights.
• Work within a dynamic team environment, ensuring collaboration.

Skills

Creative thinking

Cultural awareness

Strategic planning

Social media knowledge

Job description

Department: PR & Influence Location: London Contract type: Fixed-Term (12 months) Full Time/Part time: Full Time Reporting into: Creative Strategy Lead

About Ogilvy:

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world‑class award‑winning creative campaigns deliver solutions for clients including Sainsbury’s, Lloyds Banking Group, Madri, Unilever and Mondelēz International.

Ogilvy’s influencer marketing practice is the largest globally; we are proud to be the most awarded influencer agency for six years running and the recipient of the Cannes Grand Prix for Social & Creator for two consecutive years.
Ogilvy UK also hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – which is now in its 12th year. James Murphy is the CEO of Ogilvy Group UK, which includes Ogilvy UK and New Commercial Arts (NCA), a boutique creative agency he co‑founded in 2020, recently acquired by WP

The role:

We are looking for a brilliant creative strategist who can generate award‑winning campaign ideas and influencer marketing strategy that is rooted in culture and earn s the right to be seen and talked about.

We need someone who is influence first, engrained in social culture and always on top of the latest channel formats and trends. You should be comfortable with both paid and earned ideas, and excited by the idea of working across a plethora of portfolios. As part of the Influence offering at Ogilvy UK, you will bring insight, inspiration and creative energy to a broad range of high‑profile corporate and consumer brands across both paid and earned.
You’ll be working primarily within the Influence team – so knowing how to earn attention is key – but earned‑first experience and insight is increasingly relevant for all of Ogilvy’s mega businesses. From customer experience, behavioural science or advertising and branding –you’ll have plenty of shiny new toys to play with.

The mission of the Influence Creative Strategy team is ultimately to make the Influence output of the agency the best it can be, which can only happen with brilliant creative guidance, smart strategy and co‑creation with our influencer talent. Projects range from brand positioning projects, launching new products with influencers and services, developing communications frameworks amongst many other things.

In our world, no day, nor brief, is the same, meaning an embracing of agility and efficiency is vital. You will know the importance of working collaboratively with other creatives to reach the best ideas, along with our specialist influence accounts team who deeply understand our clients’ needs. And of course, always bringing a natural curiosity for the many different ways customers interact with brands.

The Skillset

We are looking for someone who is excited to build effective, award‑winning paid and earned creative with influencers at the heart. You will be a strong ideas person, with a passion for the social space and intuitively understand what “good” influence creative looks like.

Conceptual and Strategic Thinking: What have we been asked to do, what can we do, what should we do?

• Deeply understand the role of influence across channel.
• Continuously look for opportunities to bring the outside in to allow for fresh thinking across the team.
• Identify the client problem and get beyond treating symptoms.
• Fully immersed in what a great solution would achieve and proactively consider how you would measure success.
• Help clients to understand the role for influence within their broader comms and marketing planning.
• Seen as integral member of the client team “the go‑to consult” for influence ideas.

Tapped into culture: Constantly finding inspiration in the social space.

• Be our cultural ear to the ground, bring new inspiration and research on trends, tribes, new innovations, and fresh new thinking within influencer marketing and beyond.
• Bring the best of external insight to sharpen briefs and identify compelling creative territories.
• Working knowledge of social strategies across influence and beyond, constantly up‑to‑date with platform changes.
• Identifying cultural tension points that are relevant for our brands to react to.

Ideation: Able to build award‑winning, effective, influence‑first creative

• Skilled at building earned‑first and influence‑first creative that drive results.
• Reliable idea originator; proactively seeking to develop new creative ideas with influence at the core or as an essential activation channel.
• Champion of influence ideas within the agency and with the client through their entire business.
• Has a wide breadth in tone of voice and can build a story that will translate to any media.
• Brings strong cultural knowledge and relevancy to their work and inspire the creative community.
• Develops proactive briefs and inspires client and agency on the potential of influence.
• Ensures channel/technology/audience thinking is baked into every creative strategy.
• Can articulate how an idea can influence all elements of client business rather than just comms.

Storytelling: Defining the idea, proving, communicating & selling it.

• Prolific and confident delivery of ideas.
• Can structure and lead a winning pitch with support from others, or whose addition to the pitch process would strengthen the response.
• Can hold senior level and company‑wide presentations.
• A highly polished and compelling presenter in off‑the‑cuff and planned situations.

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.

We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.

We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.

If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.

In our Privacy Notice, your privacy is important to us, and you can find out more information on how we handle your data for recruiting purposes in this document.

Voluntary Equal Opportunities Questions (UK)

At Ogilvy we pride ourselves on being an inclusive and equal opportunities employer. We believe in creating a dynamic work environment that values diversity, equity and inclusion. We strive to recruit from a diverse range of candidates and provide an environment which supports belonging. We welcome all applications regardless of race, colour, religion or belief, gender, gender identity, age, national origin, marital status, sexual orientation and physical or mental disability etc. (please note this is not an exhaustive list). We are also actively focused on encouraging greater representation by bringing more under‑represented talent into our organisation. This is hugely important to us and Ogilvy has a thriving network of employee communities that exist to help everyone, no matter their background, succeed here.

In order to help us achieve this and hold ourselves accountable for progress and monitor our efforts, we invite you to answer the following questions. You are not required to answer any of them, as they are entirely voluntary. They will also not be viewable to those interviewing you as part of your application or candidate profile. If you choose to answer, please know that all data is stored separately, used in aggregate for reporting purposes and handled as per GDPR regulations.

• How old are you?
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