Measurement Lead: Data-Driven Marketing Impact

Publicis Groupe UK; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Starcom, part of Publicis Groupe, is seeking a Measurement Lead to own the measurement agenda across brands and markets. You will translate business objectives into KPI frameworks, lead MMM, geo-lift tests and experimentation, and partner with strategy, data and channel teams.

This role blends analytics with senior client leadership to ensure actionable recommendations shape planning and budget decisions.

Qualifications

• 8–10+ years in marketing measurement, analytics or econometrics.
• Experience leading measurement strategy across multiple markets.
• Proven ability to translate objectives into KPI frameworks and roadmaps.

Responsibilities

• Lead measurement strategy across brands, markets and segments.
• Own Test & Learn roadmap with rigorous pre-test analysis.
• Lead MMM interpretation and investment decisions.
• Ensure data quality and governance for reporting readiness.
• Manage stakeholder calls and align on measurement priorities.

Skills

Marketing measurement

Econometrics

Data analytics

Leadership

Client management

Tools

R

Python

SQL

Job description

Starcom, part of Publicis Groupe, is seeking a Measurement Lead to own the measurement agenda across brands and markets. You will translate business objectives into KPI frameworks, lead MMM, geo-lift tests and experimentation, and partner with strategy, data and channel teams.

This role blends analytics with senior client leadership to ensure actionable recommendations shape planning and budget decisions.