Global Measurement Leader: Drive Data-Driven Growth

Publicis Groupe Holdings B.V; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Starcom is seeking a Global Measurement Director to lead the operationalisation of its Measurement & Learning framework for a global FMCG account. The role translates the client’s transformation agenda into scalable practices across global, regional and local teams, embedding KPI frameworks, test‑and‑learn, reporting, modelling, and optimisation into workflows.

This hands‑on leadership role requires stakeholder orchestration and fluency in measurement, connecting strategy with execution across

Qualifications

• Extensive experience in marketing measurement, media analytics, marketing science, or data-led transformation.
• Proven experience managing complex, senior stakeholder relationships and delivering measurement programmes across global, regional, and local markets.
• Strong practical knowledge of KPI frameworks, learning agendas, test‑and‑learn design, MMM, attribution, incrementality, PCA, reporting, and optimisation.

Responsibilities

• Translate business priorities into actionable measurement plans, learning agendas, KPI definitions, test designs, and reporting requirements.
• Own the measurement roadmap, including milestones, stakeholders, dependencies, risks, and governance required to operationalise measurement.
• Drive alignment across client stakeholders and Publicis teams on ownership of measurement topics, including growth audiences, global test‑and‑learn, connected commerce measurement, reporting, PCA evolution.
• Ensure wider integrated efforts across Strategic Planning, Account Management, and Investment teams to ensure a consistent voice and point‑of‑view is being facilitated to clients.
• Champion practical test‑and‑learn culture focused on business outcomes, consistency of approach, and reapplication of learnings across markets.
• Facilitate workshops and stakeholder sessions to clarify measurement scope, priority use cases, data inputs, decision rights, and activation requirements.
• Lead day‑to‑day operationalisation of measurement, converting strategic frameworks into actionable delivery plans and ownership.

Skills

Marketing measurement

Stakeholder management

MMM & attribution

BI & analytics tools

Problem solving

Cross-functional leadership

Power BI

Tableau

Datorama

Excel

SQL

Python

R

Tools

Power BI

Tableau

Datorama

Excel

SQL

Python

R

Job description

Starcom is seeking a Global Measurement Director to lead the operationalisation of its Measurement & Learning framework for a global FMCG account. The role translates the client’s transformation agenda into scalable practices across global, regional and local teams, embedding KPI frameworks, test‑and‑learn, reporting, modelling, and optimisation into workflows.

This hands‑on leadership role requires stakeholder orchestration and fluency in measurement, connecting strategy with execution across