Senior Measurement & Analytics Lead

Starcom; Greater London; On-site; GBP 85,000 - 110,000; Full time

Benefits offered by this job

Pension

Private Medical

Life Assurance

Reflection Days

Shared Parental Leave

Job summary

Starcom UK is seeking a Measurement Lead to own the measurement agenda across brands and markets, translating business objectives into KPI frameworks and learning plans. You will partner with strategy, data, and activation teams to embed measurement through planning and investment decisions using MMM, geo-lift testing and experimentation.

The role requires senior stakeholder influence, a track record of delivering actionable insights, and a focus on improving marketing effectiveness across

Qualifications

• 8–10+ years in marketing measurement, econometrics, media analytics, or equivalent.
• Proven ability to lead measurement strategy across multiple markets and brands.
• Experience interpreting MMM, experimentation and campaign measurement outputs to support business decisions.
• Demonstrated capability to engage senior clients and internal stakeholders.

Responsibilities

• Lead measurement strategy across assigned brands, markets or segments.
• Translate business objectives into KPI frameworks, learning agendas and measurement plans.
• Partner with strategy, planning, data, reporting and global measurement teams.
• Own the Test & Learn roadmap and oversee incrementality tests (geo-lift, RCTs, etc.).
• Lead MMM interpretation to guide planning, budgeting and investment decisions.
• Manage stakeholder expectations and ensure data quality and actionable recommendations.

Skills

Marketing measurement

Data analytics

Econometrics

MMM

Stakeholder management

Job description

Starcom UK is seeking a Measurement Lead to own the measurement agenda across brands and markets, translating business objectives into KPI frameworks and learning plans. You will partner with strategy, data, and activation teams to embed measurement through planning and investment decisions using MMM, geo-lift testing and experimentation.

The role requires senior stakeholder influence, a track record of delivering actionable insights, and a focus on improving marketing effectiveness across