Measurement Lead, Marketing Analytics & MMM

Publicis Groupe Holdings B.V; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Starcom London seeks a Measurement Lead to own the measurement agenda across assigned brands and markets, ensuring insights drive planning, budgeting and learning maturation.

You will unite analytics, strategy and data governance to translate MMM, geo-lift and experimentation outputs into practical, data-informed recommendations for senior stakeholders and multi-market teams. Lead cross-functional partners, ensuring rigorous data quality and scalable measurement practices for continued growth.

Qualifications

• 8–10+ years’ experience in marketing measurement, econometrics, media analytics, data science, marketing effectiveness, consultancy or agency-side analytics.
• Significant experience working directly with senior clients and internal stakeholders in a complex multi-market environment.
• Proven ability to lead measurement strategy across multiple workstreams, brands, markets or business units.
• Experience interpreting MMM, experimentation and campaign measurement outputs to support real business decisions.
• Demonstrable experience improving measurement processes, data quality, reporting standards, testing roadmaps or analytical ways of working.
• Experience managing, coaching or directing analysts, managers or cross-functional contributors is highly desirable.

Responsibilities

• Lead the development and implementation of measurement strategies across assigned brands, markets and segments.
• Translate objectives into KPI frameworks, learning agendas and measurement plans.
• Partner with strategy, planning, data and global measurement teams to embed measurement in planning and activation.
• Be the senior measurement partner for internal teams and stakeholders, ensuring results are commercially relevant and robust.
• Identify gaps and shape practical solutions to improve measurement maturity over time.
• Own the Test & Learn roadmap and oversee design and execution of incrementality tests.
• Ensure test proposals include pre-test analysis, sufficiency, budget, reach, regional considerations and success metrics.
• Monitor live tests and escalate risks to feasibility or confidence.
• Translate test outcomes into clear, actionable recommendations for planning and investment.
• Lead MMM interpretation to guide planning, budgeting and optimization.
• Connect MMM findings with experimentation and market context for a fuller view.
• Improve data quality, reporting readiness and governance across teams.
• Coach and develop measurement staff to raise analytical quality and strategic thinking.

Skills

Marketing measurement

Econometrics

Media analytics

Data science

Agency-side analytics

Stakeholder management

Job description

Starcom London seeks a Measurement Lead to own the measurement agenda across assigned brands and markets, ensuring insights drive planning, budgeting and learning maturation.

You will unite analytics, strategy and data governance to translate MMM, geo-lift and experimentation outputs into practical, data-informed recommendations for senior stakeholders and multi-market teams. Lead cross-functional partners, ensuring rigorous data quality and scalable measurement practices for continued growth.