Measurement Lead: Data-Driven Growth & MMM Strategy

Starcom Worldwide, Inc.; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical

Reflection Days

Shared Parental Leave

Job summary

Starcom, part of Publicis Groupe, is seeking a Measurement Lead to own the measurement agenda across brands and markets, translating objectives into KPI frameworks and driving MMM, geo-lift and experimentation outputs that influence planning and investment decisions.

The role sits at the nexus of analytics and client leadership, requiring proven ability to manage senior stakeholders, lead cross-functional teams and elevate measurement maturity across campaigns and markets.

Qualifications

• 8–10+ years of experience in marketing measurement, econometrics or analytics.
• Experience working with senior clients in multi-market environments.
• Proven ability to lead measurement strategy across multiple workstreams.
• Experience interpreting MMM and experimentation outputs for decision-making.
• Experience improving data quality, reporting standards and testing roadmaps.
• Coaching or directing analysts or cross-functional team members is desirable.

Responsibilities

• Lead measurement strategy across brands and markets, translating objectives into KPI frameworks and learning agendas.
• Own the Test & Learn roadmap, prioritising experiments to answer meaningful business questions.
• Lead MMM interpretation and application to guide planning and budget allocation.
• Improve data quality, governance and reporting readiness for measurement outputs.
• Manage senior stakeholder conversations on measurement approach and investment implications.
• Define ways of working and provide guidance, templates and coaching to measurement teams.

Skills

Marketing measurement

Econometrics

Media analytics

Data science

Consultancy/agency analytics

Stakeholder management

Job description

Starcom, part of Publicis Groupe, is seeking a Measurement Lead to own the measurement agenda across brands and markets, translating objectives into KPI frameworks and driving MMM, geo-lift and experimentation outputs that influence planning and investment decisions.

The role sits at the nexus of analytics and client leadership, requiring proven ability to manage senior stakeholders, lead cross-functional teams and elevate measurement maturity across campaigns and markets.