Measurement Lead: Data-Driven Marketing & MMM

Publicis Groupe; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Starcom, part of Publicis Groupe, is seeking a Measurement Lead to own the measurement agenda across assigned brands and markets. You will connect analytics outputs with practical planning needs, guiding MMM, experiment design and data governance to drive better marketing decisions.

You will lead senior client conversations, shape testing roadmaps and oversee cross-functional teams to elevate measurement maturity and investment effectiveness.

Qualifications

• 8–10+ years’ experience in marketing measurement, econometrics, media analytics, data science or related analytics.

Responsibilities

• Lead measurement strategy across multiple brands and markets.
• Own test and learn roadmap including geo-lift and RCTs.
• Interpret MMM outputs and translate into actionable guidance for planning and investment.
• Ensure data quality, governance and robust measurement reporting.
• Manage senior stakeholder conversations and align on measurement priorities.
• Coach and develop measurement teams and cross-functional contributors.

Skills

Marketing measurement

Econometrics

Media analytics

Data science

Digital analytics

Campaign measurement

Stakeholder management

Job description

Starcom, part of Publicis Groupe, is seeking a Measurement Lead to own the measurement agenda across assigned brands and markets. You will connect analytics outputs with practical planning needs, guiding MMM, experiment design and data governance to drive better marketing decisions.

You will lead senior client conversations, shape testing roadmaps and oversee cross-functional teams to elevate measurement maturity and investment effectiveness.