Measurement Lead: Strategy, MMM & Test & Learn

Publicis Groupe ANZ; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Starcom in London seeks a Measurement Lead to own the measurement agenda across brands and markets, turning outputs into actionable planning guidance. You will link MMM, geo-lift testing and experimentation to practical client needs, guiding investment decisions and learning maturity.

You’ll lead a multi-market team, shape measurement roadmaps and ensure data quality, partnering with analytics, data and strategy colleagues to translate insights into business impact.

Qualifications

• 8–10+ years’ experience in marketing measurement, econometrics, media analytics, data science or related fields.
• Experience working with senior clients and multi-market environments.
• Proven ability to lead measurement strategy across multiple workstreams and brands.

Responsibilities

• Lead measurement strategy across assigned brands, markets and segments.
• Oversee Test & Learn roadmap and experimentation with robust pre-test analysis.
• Lead MMM interpretation and apply outputs to planning, budgeting and activation.
• Improve data quality, governance and reporting readiness.
• Manage stakeholder relationships and influence investment decisions.
• Define and implement operating model and enablement for measurement teams.

Skills

Marketing measurement

Econometrics

Media analytics

Data science

Digital analytics

Marketing effectiveness

Agency analytics

Job description

Starcom in London seeks a Measurement Lead to own the measurement agenda across brands and markets, turning outputs into actionable planning guidance. You will link MMM, geo-lift testing and experimentation to practical client needs, guiding investment decisions and learning maturity.

You’ll lead a multi-market team, shape measurement roadmaps and ensure data quality, partnering with analytics, data and strategy colleagues to translate insights into business impact.