Markets Activation Senior Manager - London

BDO UK; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

BDO UK in London is recruiting a Markets Activation Senior Manager to develop and deliver business development strategy across the Tax stream. You’ll lead local activation, coordinate with Campaigns, Content, Digital and Design, and drive adoption of central proposition packs.

You’ll partner with senior stakeholders, manage a team of Markets Activation Managers where applicable, and use KPIs to steer improvements. The role offers a dynamic, supportive culture with clear development pathways.

Qualifications

• Strong experience in sales enablement/Business Development/commercial mobilisation within a complex B2B environment.
• Proven ability to influence senior stakeholders and mobilise partner cohorts through routines and coaching.
• Strong buyer/audience understanding and ability to translate insight into markets activations.

Responsibilities

• Develop and maintain markets activation strategy and deployment plan for the area, translating firm priorities into practical partner routines and actions.
• Build shared agreement with senior business stakeholders on markets activation priorities, cohorts, cadence, responsibilities and measures.
• Ensure the deployment plan explicitly covers relevant Target and Priority Client programme needs, including partner routines and follow-through expectations.
• Align local plans to the wider markets activation portfolio and capacity assumptions with the Head of Markets Activation.
• Define priority audiences and buyer types for local priorities; ensure routines, talk tracks and materials reflect buyer needs, objections and decision patterns.
• Ensure markets activation work remains solution-led by connecting buyer needs to the firm’s solutions, proof points and differentiators.
• Identify gaps (buyer relevance, proof points, messaging clarity, routines) and coordinate improvements via the appropriate owners rather than creating parallel approaches.
• Coordinate timing and dependencies with Campaigns, Content, Digital and Design so business development has the right supporting activity and assets.
• Lead delivery of markets activation activity locally, ensuring stakeholder readiness, clear ownership and disciplined follow-through.
• Provide consistent inputs to monthly performance reporting: what was delivered, what’s working, what changed and what needs to improve.
• Line manage and develop Markets Activation Managers where applicable, ensuring role clarity, coaching and consistent standards.

Skills

Sales enablement

Business development

Stakeholder management

Market activation

Job description

BDO UK in London is recruiting a Markets Activation Senior Manager to develop and deliver business development strategy across the Tax stream. You’ll lead local activation, coordinate with Campaigns, Content, Digital and Design, and drive adoption of central proposition packs.

You’ll partner with senior stakeholders, manage a team of Markets Activation Managers where applicable, and use KPIs to steer improvements. The role offers a dynamic, supportive culture with clear development pathways.