Strategic Markets Activation Lead

BDO UK LLP; Birmingham; Hybrid; GBP 65,000 - 95,000; Full time

Job summary

BDO UK LLP in Birmingham is recruiting a Markets Activation Senior Manager to lead the development and delivery of business development strategy for a defined region. You will align with central packs and coordinate cross-functional teams to enable solution-led selling.

The role focuses on driving adoption, measuring impact and collaborating with partners and senior leaders. You’ll manage a team where applicable, influence stakeholders, and translate market insights into activation plans that

Qualifications

• Strong experience in sales enablement/Business Development within a complex B2B environment.
• Proven ability to influence senior stakeholders and mobilise partner cohorts.
• Strong buyer understanding and ability to translate insight into markets activations.
• Strong programme delivery and risk management capability.
• Experience using metrics and dashboards to drive action.

Responsibilities

• Develop and maintain markets activation strategy and deployment plan for the area.
• Build agreement with senior stakeholders on priorities, cohorts, cadence and measures.
• Ensure deployment plan covers Target and Priority Client programme needs.
• Align local plans to wider activation portfolio with the Head of Markets Activation.
• Define priority audiences and buyer types for local priorities.
• Ensure markets activation work remains solution-led by linking buyer needs to solutions and differentiators.
• Identify gaps and coordinate improvements via the appropriate owners rather than creating parallel approaches.
• Coordinate timing and dependencies with Campaigns, Content, Digital and Design so business development has the right supporting activity and assets.
• Lead delivery of markets activation activity locally, ensuring stakeholder readiness, clear ownership and disciplined follow-through.
• Provide consistent inputs to monthly performance reporting: what was delivered, what’s working, what changed and what needs to improve.
• Line manage and develop Markets Activation Managers where applicable, ensuring role clarity, coaching and consistent standards.

Skills

Sales enablement

Business Development

B2B environment

Stakeholder influence

Market activation

Job description

BDO UK LLP in Birmingham is recruiting a Markets Activation Senior Manager to lead the development and delivery of business development strategy for a defined region. You will align with central packs and coordinate cross-functional teams to enable solution-led selling.

The role focuses on driving adoption, measuring impact and collaborating with partners and senior leaders. You’ll manage a team where applicable, influence stakeholders, and translate market insights into activation plans that