Growth Activation Manager

BDO UK LLP; Greater London; Hybrid; GBP 65,000 - 100,000; Full time

Job summary

BDO UK LLP in London is seeking a Markets Activation Manager to plan and deliver activation activities across Consulting, Risk and Outsourcing. You will work with cross-functional teams to drive growth and implement central packs locally.

You will own local campaigns, manage risks, measure KPIs, and collaborate with Campaigns, Content, Digital and Design. This role offers a path to influence strategy and shape how we activate our market priorities.

Qualifications

• Experience in sales enablement/BD mobilisation in a complex B2B environment.
• Strong stakeholder management with ability to influence and challenge constructively.
• Strong planning discipline; capable of managing multiple dependencies and risks.
• Comfortable using metrics and insights to drive actions and improvement.

Responsibilities

• Draft and maintain the activation plan for the deployment area, including cohorts, cadence, stakeholder actions and measures.
• Consult with the Senior Markets Activation Manager to iterate plans, gain sign-off and ensure alignment to growth and market priority areas and relevant programmes.
• Define the minimum mobilisation materials required to run routines effectively and ensure ownership and timelines are clear.
• Lead delivery of partner routines and activation activity, ensuring stakeholders understand what is expected and by when.
• Run activation sessions and routines, capture actions, and ensure follow-through is monitored and supported.
• Work with stakeholders to remove friction and maintain momentum, escalating issues where follow-through is at risk.
• Apply buyer and audience understanding to tailor routines and talk tracks using central packs.
• Use Proposition Packs and Activation Packs as the default; ensure stakeholders know how to use them.
• Capture buyer feedback, objections and proof-point gaps surfaced in activation and feed them to the Senior Manager/Head for action.
• Coordinate with Campaigns, Content, Digital and Design to align timing, assets and messaging to activation plans.
• Coordinate handoffs with Sales sub-capabilities as needed to support origination, pursuits and account growth behaviours.
• Track agreed KPIs and adoption measures for the deployment area; interpret what is changing and why.
• Provide reporting inputs and recommend optimisation actions based on insight.
• Implement agreed improvements locally and support adoption of updated practices.
• Identify delivery risks (stakeholder readiness, capacity, timing, dependencies) early and manage mitigations.

Skills

Sales enablement

Stakeholder management

Planning discipline

Data-driven decisions

Job description

BDO UK LLP in London is seeking a Markets Activation Manager to plan and deliver activation activities across Consulting, Risk and Outsourcing. You will work with cross-functional teams to drive growth and implement central packs locally.

You will own local campaigns, manage risks, measure KPIs, and collaborate with Campaigns, Content, Digital and Design. This role offers a path to influence strategy and shape how we activate our market priorities.