Marketplace Business Development Manager | Cloud Ecosystem

SoftwareOne; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Mentor

President’s Club

Flexible work

Education & Training

Growth opportunities

Job summary

SoftwareOne in London is seeking a Marketplace Business Development Manager to drive cloud marketplace growth across the Benelux and UK&I regions. You will partner with Sales, Presales, Alliances, Vendor, Finance, Legal and Operations to accelerate marketplace adoption and revenue, acting as the regional expert for AWS, Azure and Google Cloud marketplaces.

You will lead partnerships with hyperscalers and software vendors, enable teams with marketplace programs, and support complex transactions

Qualifications

• Knowledge of cloud marketplaces (AWS Marketplace, Microsoft Azure Marketplace, Google Cloud Marketplace).
• Experience influencing stakeholders and building relationships across commercial and technical teams.
• Strong communication and negotiation skills with a customer-centric mindset.

Responsibilities

• Drive adoption and growth of cloud marketplaces across Benelux and UK&I regions.
• Partner with Sales, Presales, and Alliances to identify and accelerate opportunities.
• Build and strengthen relationships with hyperscalers and software vendors.
• Support complex marketplace transactions, including Private Offers and MPOs.
• Develop marketplace playbooks, training materials, and best practices for sales/tech teams.
• Monitor pipeline, bookings, governance, and processes for scalable execution.

Skills

Cloud marketplaces

Stakeholder management

Negotiation

Business development

Relationship building

Cross-functional collaboration

Job description

• Are you passionate about helping customers and software vendors unlock new growth opportunities through cloud marketplaces?
• Do you enjoy building strategic partnerships with hyperscalers such as AWS, Microsoft, and Google Cloud?
• Are you excited by the opportunity to shape a fast-growing marketplace business and become a trusted expert across a region?

Practical Information

Location: London, United Kingdom | Work Arrangement: Hybrid | Contract type: Full-time | Reports to: Senior Manager Internal Audit - Finance & Operations | Visa Requirements: Valid Visa for UK | Language Requirements: Fluent/professional English, written and verbal

At SoftwareOne, we help organizations maximize the value of technology. As cloud marketplaces continue to transform how customers purchase and manage software solutions, we are investing in a dedicated Marketplace function to accelerate growth across the Benelux and UK&I regions.

As our Marketplace Business Development Manager, you will work closely with Sales, Presales, Alliances, Vendor, Finance, Legal, and Operations teams to drive marketplace adoption and revenue growth. You will become the regional subject matter expert for cloud marketplaces and play a key role in strengthening strategic relationships with hyperscalers and software vendors. In this highly visible position, you will help customers, partners, and internal teams navigate cloud marketplace opportunities across AWS Marketplace, Microsoft Azure Marketplace, and Google Cloud Marketplace. You will identify growth opportunities, support complex marketplace transactions, drive co-sell initiatives, and enable teams across the business to leverage marketplace programs effectively.

Key responsibilities

• Drive the adoption and growth of AWS Marketplace, Microsoft Azure Marketplace, and Google Cloud Marketplace across the Benelux and UK&I regions.
• Partner with Sales, Presales, and Alliance teams to identify, develop, and accelerate marketplace opportunities.
• Build and strengthen relationships with hyperscalers, strategic software vendors, and internal stakeholders to expand marketplace business.
• Support complex marketplace transactions, including Private Offers, Marketplace Private Offers (MPOs), SaaS transactions, renewals, and commercial negotiations.
• Develop marketplace playbooks, training materials, and best practices to enable sales and technical teams.
• Monitor marketplace pipeline, bookings, governance, and operational processes to ensure scalable and consistent execution.

Job Requirements

• Strong knowledge of cloud marketplace ecosystems, particularly AWS Marketplace and Microsoft Azure Marketplace.
• Understanding of Google Cloud Marketplace and cloud-based procurement models.
• Experience collaborating with software vendors, cloud providers, and alliance organizations.
• Knowledge of SaaS business models, software licensing, and cloud consumption programs.
• Ability to influence stakeholders and build strong relationships across commercial and technical teams.
• Strong communication, negotiation, and business development skills with a customer-centric mindset.

What we offer

• Global company culture: We defined our 6 core values through our company culture (https://www.softwareone.com/en/our-story/our-values)
• A mentor who supports your successful start and is at your side with advice and action
• President’s Club: Recognition awarded by leadership and your peers
• Flexible work: Do great work from anywhere but also visit local office to deliver excellence in team relationship
• Lifelong education: A variety of training and development opportunities
• Hire to Grow: We optimize our internal structures and feedback culture constantly to be your Employer of Choice, today and in future