Marketo Automation Architect — Scale Campaigns & Journeys

Portfolio Group; Manchester; On-site; GBP 45,000 - 60,000; Full time

Job summary

An innovative marketing solutions provider in Manchester is seeking a Marketo Automation Specialist to drive impactful marketing campaigns. The ideal candidate will have advanced expertise in Marketo and experience in managing multi-channel campaigns. You will focus on optimizing customer journeys and analyzing performance metrics to enhance lead generation efforts. If you're passionate about leveraging marketing technology to fuel business growth, this is the opportunity for you.

Qualifications

• Advanced expertise in Marketo, Adobe, HubSpot, or Salesforce Marketing Cloud.
• In-depth experience with Adbridge or similar tools.
• Proficiency in lead scoring and attribution models.
• Experience integrating CRM systems and automating workflows.
• Strong understanding of lead generation metrics.

Responsibilities

• Provide strategic support to the marketing team.
• Build, manage, and optimize nurture journeys.
• Monitor the health of the Marketo system.
• Leverage automation to enhance lead management.
• Deliver reports on email journey performance.

Skills

Marketo expertise

Lead scoring

Data-driven reporting

Knowledge of marketing technology trends

Tools

Adobe

HubSpot

Salesforce Marketing Cloud

Adbridge

Job description

An innovative marketing solutions provider in Manchester is seeking a Marketo Automation Specialist to drive impactful marketing campaigns. The ideal candidate will have advanced expertise in Marketo and experience in managing multi-channel campaigns. You will focus on optimizing customer journeys and analyzing performance metrics to enhance lead generation efforts. If you're passionate about leveraging marketing technology to fuel business growth, this is the opportunity for you.