Marketing Technology, Data & Automation Manager

Oxford Instruments GmbH; Belfast City District; Hybrid; GBP 55,000 - 85,000; Full time

Job summary

Oxford Instruments Imaging & Analysis is seeking a Marketing Technology, Data & Automation Manager to optimise CRM, marketing automation and customer data platforms. You will drive data quality, governance and campaign effectiveness while collaborating with regional teams and external partners.

You will shape the marketing tech roadmap, support integrations, and deliver practical, user-focused solutions for both technical and non-technical stakeholders.

Qualifications

• Degree-level qualification in Marketing, Business, Information Systems, Data Management or related field.
• At least three years’ experience in marketing operations, marketing technology, CRM, or customer data management.
• Experience with CRM, marketing automation and customer data platforms.
• Understanding of lead management, campaign execution and marketing operations processes.
• Experience supporting marketing technology implementations, enhancements or integration projects.
• Ability to gather, document and communicate business requirements.
• Experience working with customer data, segmentation and reporting processes.
• Understanding of marketing attribution, campaign tracking and performance measurement.
• Knowledge of consent management and communication preferences.
• Strong analytical and problem-solving skills.
• Experience developing reports, dashboards and operational insights.
• Strong stakeholder management and communication skills.
• Experience delivering training and user support.
• Proficiency in Microsoft Excel and reporting tools.

Responsibilities

• Manage and optimise marketing technology platforms across CRM, marketing automation and customer data platforms.
• Identify opportunities to improve marketing processes, automation and operational efficiency through technology.
• Monitor marketing technology trends and maintain the marketing technology roadmap.
• Collaborate with Business Systems to define and prioritise integration requirements and new capabilities.
• Support testing, validation, implementation and user adoption activities.
• Maintain marketing data standards, taxonomies and governance processes.
• Monitor data quality, consent and communication preference processes with compliance.
• Ensure consistent campaign structures, tracking and data management for reliable reporting and attribution.
• Develop and maintain reports, dashboards and insights supporting marketing performance.
• Deliver training, guidance and user support on marketing technology, data management and best practices.
• Manage relationships with technology vendors and partners.
• Identify and implement continuous improvements enhancing marketing effectiveness and operations.

Skills

Marketing operations

CRM

Marketing automation

Customer data management

Data governance

Stakeholder management

Analytical skills

Training & support

Excel / reporting tools

Education

Degree in Marketing or related field

Tools

SAP Sales Cloud

Power BI

CRM systems

Marketing automation platforms

Job description

Marketing Technology, Data & Automation Manager

Location: Belfast, High Wycombe (UK) or Ulm (Germany)

Business: Oxford Instruments, Imaging & Analysis

Working pattern: Hybrid

Contract type: Permanent, full time

At Oxford Instruments, we enable the world’s leading industrial companies and scientific research communities to image, analyse and manipulate materials down to the atomic and molecular level.

We are looking for a Marketing Technology, Data & Automation Manager to join our Imaging & Analysis business. This is an exciting opportunity to shape how marketing technology, customer data and automation are used across a global, technology-led organisation.

You will manage and optimise our marketing technology platforms, improve the quality and use of customer data, and help our marketing teams deliver more effective campaigns and customer experiences. Working with regional and segment marketing teams, Business Systems and external partners, you will connect technology, data and people to support business growth and marketing performance.

The opportunity

Reporting to the Senior Marketing Communications Operations Manager, you will be responsible for the day-to-day management, optimisation and adoption of our CRM, marketing automation, customer data platform and related technologies.

You will help improve campaign execution, lead management, customer engagement, reporting and operational efficiency. You will also champion consistent data standards, governance, consent management and measurement practices across the marketing organisation.

This is a collaborative and hands-on role for someone who is comfortable working with both technical and non-technical stakeholders and can turn business requirements into practical, user-focused solutions.

Key responsibilities

In This Role, You Will

• Manage and optimise marketing technology platforms, including CRM, marketing automation and customer data platform solutions.
• Identify opportunities to improve marketing processes, automation and operational efficiency through the effective use of technology.
• Monitor marketing technology trends and maintain the marketing technology roadmap.
• Work with Business Systems to define and prioritise requirements for integrations, enhancements and new capabilities.
• Support testing, validation, implementation and user adoption activities.
• Maintain marketing data standards, taxonomies and governance processes.
• Monitor data quality, consent and communication preference processes, promoting compliance with agreed standards and relevant regulations.
• Ensure consistent campaign structures, tracking and data management practices are used to support reliable reporting and attribution.
• Develop and maintain reports, dashboards and insights that support marketing performance measurement and decision-making.
• Deliver training, guidance and user support on marketing technology, data management and operational best practice.
• Manage relationships with relevant technology vendors and support partners.
• Identify and implement continuous improvements that enhance marketing effectiveness, reporting and operational performance.

About You

You will be organised, analytical and curious about how technology can improve marketing performance. You will enjoy solving problems, building relationships and helping colleagues adopt better ways of working.

You will be comfortable balancing effective governance with practical business needs and able to communicate clearly with stakeholders who have different levels of technical knowledge.

You Will Also Be

• Collaborative and relationship-focused.
• Customer and user-focused.
• Proactive and self-motivated.
• Adaptable and willing to learn new technologies.
• A confident communicator and trainer.
• A pragmatic problem solver with strong attention to detail.

Essential Experience And Qualifications

You will bring:

• A degree-level qualification in Marketing, Business, Information Systems, Data Management or a related discipline, or equivalent professional experience.
• At least three years’ experience in marketing operations, marketing technology, CRM, marketing automation or customer data management.
• Experience working with CRM, marketing automation and customer data platforms.
• An understanding of lead management, campaign execution and marketing operations processes.
• Experience supporting marketing technology implementations, enhancements or integration projects.
• The ability to gather, document and communicate business requirements.
• Experience working with customer data, segmentation and reporting processes.
• An understanding of marketing attribution, campaign tracking and performance measurement.
• Practical knowledge of consent management and communication preference processes.
• Strong analytical and problem-solving skills.
• Experience developing reports, dashboards and operational insights.
• Strong stakeholder management and communication skills.
• Experience delivering training and user support.
• Proficiency in Microsoft Excel and reporting tools.

Desirable experience

It Would Be Beneficial If You Also Have

• Experience with SAP Sales Cloud and marketing automation platforms.
• Experience working with customer data platforms.
• Familiarity with Power BI or a similar reporting solution.
• An understanding of integration concepts and data flows between systems.
• Experience using AI and automation tools to improve marketing operations.
• Experience working in a B2B, scientific or technology-led environment.

About Oxford Instruments Imaging & Analysis

Oxford Instruments Imaging & Analysis is a global leader in high-performance light and materials measurement solutions.

Our technologies bring together advanced developments in sensors, electronics, optics and software, enabling customers to push the boundaries of science and innovation. Our solutions support breakthroughs in areas including medical research, space exploration, clean energy and advanced materials.

Our broad portfolio includes imaging, spectroscopy and microscopy solutions, as well as electron microscopy products, atomic force microscopes, Raman microscopes, benchtop NMR and nanoindentation systems. These technologies help customers capture low-light signals, measure high-speed events and understand complex material structures with exceptional precision.

Our people and culture

Our people and culture are central to our success. We strive to attract, engage, develop and retain exceptional talent by creating an inclusive environment where people are valued for their contributions, recognised for the impact they make and supported to reach their full potential.

Our Values Are

• Inclusive: We welcome different perspectives and value every contribution.
• Innovative: We use our knowledge, expertise and curiosity to create new possibilities.
• Trusted: We build relationships through integrity, accountability and respect.
• Purposeful: We care about the positive impact our work has on customers, science and society.

Equal opportunities

Oxford Instruments is committed to providing an inclusive and accessible recruitment experience. We welcome applications from people with different backgrounds, experiences and perspectives.

If you require a reasonable adjustment at any stage of the recruitment process, please let our recruitment team know. We will work with you to provide appropriate support.

If you are interested in using marketing technology, automation and customer data to help a global scientific technology business grow, we would be pleased to hear from you.