Marketing Tech, Data & Automation Leader

Oxford Instruments GmbH; Belfast City District; Hybrid; GBP 55,000 - 85,000; Full time

Job summary

Oxford Instruments Imaging & Analysis is seeking a Marketing Technology, Data & Automation Manager to optimise CRM, marketing automation and customer data platforms. You will drive data quality, governance and campaign effectiveness while collaborating with regional teams and external partners.

You will shape the marketing tech roadmap, support integrations, and deliver practical, user-focused solutions for both technical and non-technical stakeholders.

Qualifications

• Degree-level qualification in Marketing, Business, Information Systems, Data Management or related field.
• At least three years’ experience in marketing operations, marketing technology, CRM, or customer data management.
• Experience with CRM, marketing automation and customer data platforms.
• Understanding of lead management, campaign execution and marketing operations processes.
• Experience supporting marketing technology implementations, enhancements or integration projects.
• Ability to gather, document and communicate business requirements.
• Experience working with customer data, segmentation and reporting processes.
• Understanding of marketing attribution, campaign tracking and performance measurement.
• Knowledge of consent management and communication preferences.
• Strong analytical and problem-solving skills.
• Experience developing reports, dashboards and operational insights.
• Strong stakeholder management and communication skills.
• Experience delivering training and user support.
• Proficiency in Microsoft Excel and reporting tools.

Responsibilities

• Manage and optimise marketing technology platforms across CRM, marketing automation and customer data platforms.
• Identify opportunities to improve marketing processes, automation and operational efficiency through technology.
• Monitor marketing technology trends and maintain the marketing technology roadmap.
• Collaborate with Business Systems to define and prioritise integration requirements and new capabilities.
• Support testing, validation, implementation and user adoption activities.
• Maintain marketing data standards, taxonomies and governance processes.
• Monitor data quality, consent and communication preference processes with compliance.
• Ensure consistent campaign structures, tracking and data management for reliable reporting and attribution.
• Develop and maintain reports, dashboards and insights supporting marketing performance.
• Deliver training, guidance and user support on marketing technology, data management and best practices.
• Manage relationships with technology vendors and partners.
• Identify and implement continuous improvements enhancing marketing effectiveness and operations.

Skills

Marketing operations

CRM

Marketing automation

Customer data management

Data governance

Stakeholder management

Analytical skills

Training & support

Excel / reporting tools

Education

Degree in Marketing or related field

Tools

SAP Sales Cloud

Power BI

CRM systems

Marketing automation platforms

Job description

Oxford Instruments Imaging & Analysis is seeking a Marketing Technology, Data & Automation Manager to optimise CRM, marketing automation and customer data platforms. You will drive data quality, governance and campaign effectiveness while collaborating with regional teams and external partners.

You will shape the marketing tech roadmap, support integrations, and deliver practical, user-focused solutions for both technical and non-technical stakeholders.