Marketing Tech, Data & Automation Leader

Oxford Instruments; Belfast City District; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Oxford Instruments Imaging & Analysis is seeking a Marketing Technology, Data & Automation Manager to lead the day-to-day management and optimisation of CRM, marketing automation and customer data platforms. You will drive data governance, consent management and measurement practices across global marketing teams, collaborating with regional segments, Sales and external partners.

You will turn business requirements into practical, user-focused solutions, delivering training and guidance while

Qualifications

• You will have a degree-level qualification in Marketing, Business, Information Systems, Data Management or related field, or equivalent experience.
• Minimum 3 years’ experience in marketing operations, CRM, marketing automation or customer data management.
• Experience with CRM, marketing automation and customer data platforms.
• Experience delivering training and user support and gathering business requirements.

Responsibilities

• Manage and optimise marketing technology platforms including CRM, marketing automation and customer data platforms.
• Improve marketing processes, automation and operational efficiency through technology.
• Define and prioritise requirements for integrations and new capabilities with Business Systems.
• Develop reports, dashboards and insights to support marketing performance measurement.
• Deliver training and user support on marketing technology and data management.
• Maintain data standards, governance and consent processes.
• Ensure consistent campaign structures and reliable reporting for attribution.

Skills

Marketing operations

CRM

Marketing automation

Customer data

Data governance

Stakeholder management

Reporting

Education

Degree in Marketing/Business/IS

Tools

SAP Sales Cloud

Power BI

Excel

Job description

Oxford Instruments Imaging & Analysis is seeking a Marketing Technology, Data & Automation Manager to lead the day-to-day management and optimisation of CRM, marketing automation and customer data platforms. You will drive data governance, consent management and measurement practices across global marketing teams, collaborating with regional segments, Sales and external partners.

You will turn business requirements into practical, user-focused solutions, delivering training and guidance while