Marketing Specialist

ACS Business Performance Ltd; Hook; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading marketing firm in Hampshire is seeking an experienced Marketing Specialist to support lead generation and technical content development. This role involves building marketing processes, creating engaging content, and collaborating with sales teams. Candidates should have 3-5 years of B2B marketing experience, strong writing skills, and familiarity with CRM systems and digital marketing tools. This position offers a practical opportunity to develop technical understanding in a dynamic B2B environment.

Qualifications

• 3-5 years of B2B marketing experience in technical, engineering, or scientific sectors.
• Strong writing skills to translate complex technical information into clear content.
• Experience with CRM systems and basic marketing technology tools.

Responsibilities

• Build and run foundational marketing processes for lead tracking and content planning.
• Create technical content such as case studies and product materials.
• Generate qualified leads through digital channels and targeted campaigns.
• Support sales with collateral and presentations.
• Manage website updates and social media.
• Coordinate trade shows and events.

Skills

B2B marketing experience

Strong writing skills

CRM system experience

Digital marketing capability

Lead generation experience

Ability to manage multiple campaigns

Tools

CRM systems

Basic marketing tech tools

Job description

Job Title : Marketing Specialist

Location : Hampshire

This role is ideal for someone who enjoys hands‑on B2B marketing in a technical environment. The Marketing Specialist will help put core marketing processes in place while supporting lead generation, content development, and sales activity. It's a practical role that combines digital marketing, technical content creation, and coordination with sales and technical teams.

A key part of the job is producing clear, accurate content and running campaigns that generate qualified leads. The role also involves maintaining the CRM, supporting events and exhibitions, and ensuring the website and social channels are kept up to date. Because the products and applications are technical, experience in engineering, scientific, laboratory, or industrial markets is helpful, though full training is provided.

The position suits someone with a few years of B2B marketing experience who is comfortable working across multiple tasks and shaping how marketing operates as it becomes more structured. There's strong scope to develop technical understanding, improve digital marketing capability, and gain exposure to international B2B markets.

Key Responsibilities

• Build and run foundational marketing processes (lead tracking, content planning, basic analytics).
• Create technical content: case studies, product material, application notes, digital content.
• Generate qualified leads through digital channels and targeted campaigns.
• Support sales with collateral, presentations, and coordinated follow‑up activity.
• Manage website updates, social media, and CRM data.
• Coordinate trade shows, events, and industry exhibitions.
• Work closely with sales and technical teams to ensure accurate messaging and effective campaigns.

Key Skills & Experience

• 3-5 years in B2B marketing experience, technical, engineering, or scientific sectors.
• Strong writing skills, especially translating technical information into clear content.
• Experience with CRM systems and basic marketing tech tools.
• Digital marketing capability (social media, website updates, analytics).
• Lead generation experience in B2B environments.
• Ability to manage multiple campaigns and collaborate cross‑functionally.
• Helpful but not required: trade show experience, international marketing exposure, technical/laboratory market background.

ACS are recruiting for a Marketing Specialist. If you feel that you have the skills and experience required in this advertisement to be a Marketing Specialist submit your CV including an outline of your experience as a Marketing Specialist. It is always a good idea to include a covering letter outlining your experience as a Marketing Specialist with your application as this will enhance your chances of selection and improve your prospects of landing the Marketing Specialist role you desire.