Marketing Officer – Web & Digital

M Network; Barnstaple; Remote; GBP 26,000 - 34,000; Full time

Benefits offered by this job

Holiday allowance

Pension contributions

Employee benefits

Job summary

North Devon College is seeking a Marketing Officer – Web & Digital to join the Marketing and Communications team in Barnstaple. You will manage the college website content, optimise user journeys, and drive SEO and digital performance using GA4 and related tools.

You will collaborate with colleagues and external developers, turning analytics into practical improvements while staying aligned with recruitment and marketing objectives.

Qualifications

• Experience managing website content and a CMS
• Knowledge of SEO best practices
• Familiarity with GA4 analytics and digital performance metrics
• Understanding of accessibility and user experience (UX) principles

Responsibilities

• Manage and develop website content, user journeys and campaigns
• Improve SEO, accessibility and overall digital performance
• Analyse analytics to identify opportunities and optimise pages
• Brief external web developers and coordinate with marketing and communications

Skills

CMS

SEO

GA4

UX

Accessibility

Content management

Analytics

Job description

Marketing Officer – Web & Digital
Grade EC5 | Permanent | Barnstaple

If you love digital, are obsessed with great user experiences and know how to turn data into action, this brand-new role in our Marketing and Communications team could be for you.

With real scope to make an impact, you’ll help shape our approach to web and digital, bringing fresh ideas and identifying opportunities to make our digital experience smarter, simpler and more effective.

This is much more than keeping web pages up to date. You’ll be responsible for making sure our website is accurate, accessible, engaging and effective – helping prospective students find the right course, take their next step and choose North Devon College.

You’ll manage and develop website content, user journeys, SEO and digital performance, using GA4 and other tools to understand what’s working, what isn’t and where we can make things better. One day you might be optimising a key course journey; the next, building a campaign landing page, improving SEO, analysing performance or briefing our external web developers.

We’re looking for someone who combines strong digital know-how with curiosity and initiative. You’ll be confident working with a CMS, understand SEO, accessibility and UX, and be comfortable turning analytics and user behaviour into practical improvements. You’ll also keep an eye on what’s next – from AI and emerging technology to changing digital behaviours – and spot opportunities that could make our activity smarter and more effective.

Just as importantly, you’ll take ownership. You’ll manage competing priorities, work confidently with colleagues and suppliers, challenge where something could work better and make sound day-to-day decisions based on our recruitment, marketing and communications objectives.

In return? High standards, real autonomy and the opportunity to make a true impact. You’ll join a friendly, ambitious Marketing and Communications team at an exciting time for North Devon College, with the freedom to bring ideas forward and help shape how we develop our digital presence.

You’ll also benefit from a generous holiday allowance, pension contributions and a wide range of additional employee benefits.

This is a fully office-based role at our Barnstaple campus.