Digital Experience Manager

University of Buckingham; Buckingham; On-site; GBP 52,000 - 64,000; Full time

Job summary

University of Buckingham is seeking an experienced Digital Experience Manager to lead the strategic development of the University's digital channels, with the website at its heart. Reporting to the Director of Marketing, you'll lead our Digital Team across web, content, marketing and analytics, ensuring a user-first approach for prospective students and wider audiences.

This role shapes the Digital Marketing Experience Roadmap, coordinating with Marketing, IT Services, Admissions and Academic

Qualifications

• Proven track record in developing and delivering digital strategy.
• Line management experience and user-focused approach.
• Hands-on digital content, campaigns, UX research and testing.
• Experience with SEO, CRO, social media, CRM and email marketing.
• Certified in Google Analytics; proficient with CMSs and web tools.

Responsibilities

• Develop and deliver the University's digital strategy, policies and guidelines.
• Lead a digital marketing team in an agile, cross-functional setup.
• Champion user-centred design through research and testing.
• Set KPIs, build dashboards and track ROI across channels.
• Ensure content is on-brand, accessible and GDPR compliant.
• Collaborate with IT to integrate CRM and course data for a seamless experience.
• Manage agencies and freelance partners when needed.

Skills

Digital strategy

Team management

UX research

SEO

CRO

CRM

Email marketing

Google Analytics

WordPress

CMS

HTML/CSS

Adobe CC

PHP

Git

Agile

Job description

£58,105.00 per annum, Band 6, 35 hours per week

We're looking for an experienced and user-focused Digital Experience Manager to lead the strategic development of the University's digital channels, with the website at its heart. Reporting to the Director of Marketing, you'll lead our Digital Team across web, content, marketing and analytics, making sure everything we do online puts prospective students, and our wider audiences, first.

This is a role with real scope and influence. You'll set the vision and priorities for the University's Digital Marketing Experience Roadmap and create a joined-up experience across every touchpoint that attracts, engages and converts learners. You'll work closely with colleagues in Marketing, IT Services, Admissions and Academic Compliance, and with staff at every level, to raise digital marketing standards across the University.

What you'll be doing

• Developing and delivering the University's digital strategy, policies and guidelines
• Leading, coaching and developing a team of digital marketers and a web developer, working in an agile, cross-functional way
• Championing user-centred design through user research, testing and behavioural insight
• Making sure decisions rest on data: setting KPIs, building dashboards and tracking ROI across channels
• Keeping our content accurate, on-brand, accessible and compliant (GDPR, accessibility, CMA)
• Working with IT to integrate systems such as CRM and course data, so users get a seamless experience
• Managing agency and freelance partners where needed

About you

You'll bring a proven track record of developing and delivering digital strategy, along with line management experience and a genuine commitment to putting users first. You'll have hands-on experience across digital content and campaigns, UX research and testing, SEO, conversion rate optimisation, social media, CRM and email marketing. You'll also have Google Analytics certification and be confident with tools such as Adobe Creative Cloud, WordPress or other CMSs, and HTML/CSS.

You'll prioritise ruthlessly, make timely decisions based on data, and communicate clearly and persuasively with stakeholders up to Vice Chancellor level. It would be a bonus if you have experience of agile project management or web development (WordPress, PHP, Git).

If you're ready to shape the digital experience of a distinctive university and lead a talented team, we'd love to hear from you.

We know that sometimes people can be put off applying for a job if they think they can't tick every box, but we are invested in our people and their development, so we encourage you to apply if you believe you have the majority of the skills and experience required and are keen to develop further!

The closing date for applications is 13.11.2026 and it is anticipated that interviews will be held on week commencing 16.11.2026.

Please note: if successful,

any offer is subject to standard checks, including qualifications, eligibility to work in the UK on a permanent basis and DBS (if applicable)