Digital Marketing Lead: Web, SEO & UX

M Network; Barnstaple; Remote; GBP 26,000 - 34,000; Full time

Benefits offered by this job

Holiday allowance

Pension contributions

Employee benefits

Job summary

North Devon College is seeking a Marketing Officer – Web & Digital to join the Marketing and Communications team in Barnstaple. You will manage the college website content, optimise user journeys, and drive SEO and digital performance using GA4 and related tools.

You will collaborate with colleagues and external developers, turning analytics into practical improvements while staying aligned with recruitment and marketing objectives.

Qualifications

• Experience managing website content and a CMS
• Knowledge of SEO best practices
• Familiarity with GA4 analytics and digital performance metrics
• Understanding of accessibility and user experience (UX) principles

Responsibilities

• Manage and develop website content, user journeys and campaigns
• Improve SEO, accessibility and overall digital performance
• Analyse analytics to identify opportunities and optimise pages
• Brief external web developers and coordinate with marketing and communications

Skills

CMS

SEO

GA4

UX

Accessibility

Content management

Analytics

Job description

North Devon College is seeking a Marketing Officer – Web & Digital to join the Marketing and Communications team in Barnstaple. You will manage the college website content, optimise user journeys, and drive SEO and digital performance using GA4 and related tools.

You will collaborate with colleagues and external developers, turning analytics into practical improvements while staying aligned with recruitment and marketing objectives.