Marketing Measurement Leader: Drive ROAS & Insights

Thg Plc; Manchester; On-site; GBP 120,000 - 160,000; Full time

Benefits offered by this job

25 days annual leave

On-site gym

Staff discount on THG brands

On-site staff shop

Job summary

THG Beauty seeks a Head of Marketing Measurement to lead the organisation's measurement framework, tools and methodologies. You will own marketing effectiveness across a global portfolio of beauty brands, guiding budget allocation and channel strategy with data-driven insights.

You will partner with senior stakeholders, drive ROAS improvements, and expand Measurement to include customer lifetime value, retention and segmentation.

Qualifications

• Significant experience in marketing measurement, analytics or performance strategy within a large-scale ecommerce or digital-first business.
• Strong hands-on experience with Marketing Mix Modelling, incrementality testing and attribution methodologies.
• Proven track record of influencing senior stakeholders through data-driven insights and commercial recommendations.
• Experience improving marketing effectiveness, optimising budget allocation and driving measurable ROAS improvements.
• Deep understanding of customer value metrics, segmentation and lifecycle performance.
• Experience implementing and embedding analytics or measurement technologies across complex organisations.
• Strong commercial acumen with the ability to translate complex analysis into clear business recommendations.
• Confident stakeholder management skills with the credibility to challenge constructively and influence at all levels.

Responsibilities

• Owning and evolving THG Beauty's marketing measurement ecosystem, including MMM, attribution, analytics and testing frameworks.
• Leading the development, implementation and optimisation of measurement methodologies and best practices.
• Designing and running incrementality testing programmes to validate marketing effectiveness and improve decision-making.
• Providing a trusted, independent view of channel performance and marketing return across the business.
• Partnering with senior stakeholders to influence marketing strategy, investment plans and budget allocation.
• Driving measurable improvements in ROAS and marketing efficiency through data-led recommendations.
• Expanding measurement beyond acquisition to include customer lifetime value, retention and segmentation insights.
• Establishing governance, standards and ways of working to ensure consistency across all THG Beauty brands.
• Managing relationships with measurement technology partners and identifying opportunities to improve the measurement stack.

Skills

Marketing measurement

Analytics

Performance strategy

Marketing Mix Modelling

Incrementality testing

Attribution methodologies

Stakeholder management

Commercial recommendations

Customer value metrics

Lifecycle performance

Job description

THG Beauty seeks a Head of Marketing Measurement to lead the organisation's measurement framework, tools and methodologies. You will own marketing effectiveness across a global portfolio of beauty brands, guiding budget allocation and channel strategy with data-driven insights.

You will partner with senior stakeholders, drive ROAS improvements, and expand Measurement to include customer lifetime value, retention and segmentation.