Global Head of Marketing Measurement & Growth Analytics

THG; Manchester; Sur place; GBP 110 000 - 170 000; Plein temps

Avantages offerts par ce poste

Enhanced Leave

On-site gym

Employee discounts

Bus pass

Volunteer leave

Résumé du poste

THG Beauty in Manchester leads digital marketing measurement across its global beauty brands. The Head of Marketing Measurement will own MMM, attribution and incrementality frameworks, partnering with senior stakeholders to optimise ROAS and guide budget decisions across THG's global portfolio.

You will establish governance for measurement standards, manage external tech partners and drive data-led insights on customer value, retention and lifecycle performance, supporting growth across THG

Qualifications

• Significant experience in marketing measurement, analytics or performance strategy within a large-scale ecommerce or digital-first business.
• Strong hands-on experience with Marketing Mix Modelling, incrementality testing and attribution methodologies.
• Proven track record of influencing senior stakeholders through data-driven insights and commercial recommendations.
• Experience improving marketing effectiveness, optimising budget allocation and driving measurable ROAS improvements.

Responsabilités

• Owning and evolving THG Beauty's marketing measurement ecosystem, including MMM, attribution, analytics and testing frameworks.
• Leading the development, implementation and optimisation of measurement methodologies and best practices.
• Designing and running incrementality testing programmes to validate marketing effectiveness and improve decision-making.
• Providing a trusted, independent view of channel performance and marketing return across the business.
• Partnering with senior stakeholders to influence marketing strategy, investment plans and budget allocation.
• Driving measurable improvements in ROAS and marketing efficiency through data-led recommendations.
• Expanding measurement beyond acquisition to include customer lifetime value, retention and segmentation insights.
• Establishing governance, standards and ways of working to ensure consistency across all THG Beauty brands.
• Managing relationships with measurement technology partners and identifying opportunities to improve the measurement stack.

Connaissances

Marketing measurement

Analytics

Performance strategy

Marketing Mix Modelling

Incrementality testing

Attribution

Stakeholder management

ROAS optimization

Budget planning

Data-driven insights

Outils

MMM

Attribution Modelling

Analytics platforms

Description du poste

THG Beauty in Manchester leads digital marketing measurement across its global beauty brands. The Head of Marketing Measurement will own MMM, attribution and incrementality frameworks, partnering with senior stakeholders to optimise ROAS and guide budget decisions across THG's global portfolio.

You will establish governance for measurement standards, manage external tech partners and drive data-led insights on customer value, retention and lifecycle performance, supporting growth across THG